Major e-commerce players, Amazon and noon, have launched their 11.11 sales across the United Arab Emirates (UAE), marking the start of the year-end shopping season. Discounts of up to 90 percent are being offered, with delivery times ranging from 15 minutes to one day.
The noon sale runs from November 5th to 13th, offering main discounts of up to 90 percent across fashion, technology, home goods, beauty, and groceries. Amazon is holding an eight-day promotion from November 5th to 12th, featuring offers in over 30 categories, with the maximum discount on essential goods reaching 70 percent.
The Amazon promotion started at 00:01 UAE time, while the noon sale began at midnight on November 5th. The US tech giant announced that shoppers in the UAE can expect discounts of up to 60 percent on electronics, including laptops, televisions, game consoles, and smartphones. A similar level of discounts is available on home goods, beauty, and fashion items. Fitness equipment received a discount of up to 40 percent as part of the Dubai Fitness Challenge.
Discounts of up to 50 percent are available on fresh produce, meat, dairy products, and frozen goods, with delivery possible in minutes via Amazon Now. Customers purchasing premium cosmetics worth 150 dirhams or more through this service will receive an exclusive box designed by Lebanese artist Yasmina Khairouz, containing over 20 miniatures and samples.
Stefano Martinelli, Vice President of Amazon for the Middle East, North Africa, and Turkey, stated: 'We are entering one of the most exciting shopping seasons in the UAE, and our returning 11.11 sale opens it up with incredible value for Amazon.ae customers.'
Prime members receive free delivery on Amazon Now orders over 25 dirhams, as well as free express delivery within 2 hours on orders over 100 dirhams. The cost of Prime is 16 dirhams per month or 140 dirhams per year in the UAE.
Noon reported that the current sale surpasses last year's in scale, as noon One program participants receive a 10 percent cashback, up to 75 dirhams, on top of existing discounts. Daily flash sales until November 13th are available at prices of 11, 111, and 1111 dirhams. In the fashion category, discounts range from 50 to 80 percent.
In the technology sector, noon offers discounts of up to 50 percent on mobile phones, up to 60 percent on wearables, and up to 70 percent on headphones, along with a free soundbar for 499 dirhams when purchasing certain televisions. For the first time, the company is also presenting a special offer for home interior updates, allowing savings of up to 3000 dirhams on furniture sets valued at around 10,000 dirhams.
To ensure speed, noon Minutes guarantees 15-minute delivery with discounts up to 80 percent, while Supermall offers delivery within 90 minutes. Grocery promotions start from 1 dirham, and noon Food offers begin from 10 dirhams, with an 11 percent cashback for all users. Both retailers are collaborating with banking partners to improve transaction terms.
