Uzbekistan and Turkey agree on cooperation plan in tourism
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Uzbekistan and Turkey agree on cooperation plan in tourism

A meeting was held in Istanbul between Abdulaziz Akkulov, Chairman of the Tourism Committee of Uzbekistan, and Mehmet Nuri Ersoy, Minister of Culture and Tourism of Turkey. The goal of the negotiations was to further strengthen tourism ties between the two countries, increase mutual tourist flow, develop new travel routes, and create joint tourism products.

The parties emphasized that the shared history, language, culture, and values of both nations serve as an important foundation for cooperation in the field of tourism. Special attention was paid to studying Turkey's experience in managing tourist destinations, hotel operations, preserving cultural heritage, and developing gastronomic tourism.

Participants also discussed opportunities to create joint tourism offerings in the areas of pilgrimage tourism, tourism related to the heritage of Islamic civilization, and MICE tourism. Furthermore, the sides exchanged views on organizing familiarization trips for media representatives and bloggers from both countries, which will allow for broader promotion of their tourism potential in international media, as well as facilitate the exchange of experience among industry specialists.

Following the meeting, the parties signed a Joint Action Plan for Cooperation in the Field of Tourism between the Republic of Uzbekistan and the Republic of Turkey for the period 2026–2028. This document defines specific areas of interaction aimed at expanding mutual tourism exchanges, developing pilgrimage tourism, forming joint routes, and participating jointly in international events, as well as improving the professional skills of industry workers and developing the tourism potential of Uzbekistan's regions.

These agreements lay an important foundation for implementing new practical initiatives in tourism relations between the two countries, contributing to an increase in the number of tourists from Turkey visiting Uzbekistan and fostering long-term mutually beneficial cooperation.

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Turkish Airlines will promote Uzbekistan's tourism potential in 133 countries worldwide
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Turkish Airlines will promote Uzbekistan's tourism potential in 133 countries worldwide

The Chairman of the Tourism Committee of Uzbekistan, Abdulaziz Akkulov, met in Istanbul with the management of Turkish Airlines. The meeting took place with Murat Şeker, Chairman of the Board of Directors and Executive Committee of Turkish Airlines, as well as Ahmet Harun Bastürk, the carrier's Director of Commercial Affairs.

As a result of the negotiations between the parties, a memorandum of understanding was signed. The goal of this agreement is to stimulate interest in the republic's tourism potential in international markets and increase the number of foreign visitors.

During the discussion, participants focused on several aspects: attracting tourists through the extensive international network of the Turkish carrier, increasing the efficiency of existing flights, developing MICE format business tourism, and launching new joint initiatives.

Special attention will be paid to promoting the Uzbek destination in countries and cities where Turkish Airlines flies but where national airlines of Uzbekistan currently lack representation.

To increase passenger flow to the main tourist centers of Uzbekistan, an agreement was reached to develop special tourist packages, introduce seasonal ticket discounts, and provide additional benefits to passengers. It is also planned to organize B2B meetings with foreign tour operators.

The agreement also includes launching joint advertising campaigns abroad, producing video materials showcasing the historical and cultural heritage and attractions of Uzbekistan, as well as organizing familiarization tours for foreign journalists and bloggers.

Additional information about the country's tourism opportunities will be disseminated through the airline's own media channels, email newsletters, mobile applications, and customer loyalty programs. Currently, Turkish Airlines' route network covers 358 destinations in 133 countries, and in 2025, the carrier served 92.6 million passengers.

Uzbekistan and Turkey agree to expand tourism exchange
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Uzbekistan and Turkey agree to expand tourism exchange

A tourism forum was held in Istanbul between Uzbekistan and Turkey, aimed at discussing an increase in the number of Turkish tourists visiting Uzbekistan, as well as developing joint tourism products and promoting the country in the Turkish market.

According to the Tourism Committee of Uzbekistan, the event was organized jointly with the Ministry of Culture and Tourism of Turkey. Representatives from the tourism sectors of both countries participated in the forum, including tour operators, travel companies, domestic and international airlines, as well as representatives from Turkish media and online publications.

The Uzbek side presented the country's rich historical and cultural heritage, opportunities for pilgrimage tourism, modern tourism infrastructure, and new travel destinations. Participants also discussed methods for expanding tourism cooperation and attracting more visitors from Turkey.

Parallel to the forum, B2B meetings took place between tour operators from the two states. Company representatives discussed creating joint tourism packages, launching new programs, and strengthening business ties.

Another aspect of the event was dedicated to media cooperation. Turkish journalists and online publication representatives received information about reforms in Uzbekistan's tourism sector, as well as new opportunities and destinations for travelers. The sides also considered prospects for broader coverage of Uzbekistan's tourism potential in Turkish media.

At the conclusion of the forum, agreements were reached on developing cooperation between tourism companies, creating joint products, and promoting Uzbekistan in the Turkish market. However, the announcement does not specify the details of these agreements or the timelines for implementing the initiatives.

Uzbekistan and Turkey Discuss Joint Projects in Tourism and Attracting International Travelers
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Uzbekistan and Turkey Discuss Joint Projects in Tourism and Attracting International Travelers

Uzbekistan and Turkey held discussions aimed at expanding cooperation in the field of tourism, attracting foreign tourists, and implementing joint investment projects.

According to the Tourism Committee of Uzbekistan, Abdulaziz Akkulov, Chairman of the Tourism Committee of Uzbekistan, conducted a working trip to Istanbul, where negotiations took place with representatives of the World Halal Summit Council, Pegasus Airlines, and the Istanbul Chamber of Commerce.

Discussion on Promoting Uzbekistan as a Pilgrimage Destination

In a meeting with Yunus Ete, President of the World Halal Summit Council, the parties discussed opportunities to promote Uzbekistan as an international destination for pilgrimage and Muslim tourism. Furthermore, they considered the prospect of holding an international World Halal Summit and related forums in Uzbekistan in 2027, as well as publishing an international journal.

Participants also spoke about organizing major international events in Bukhara and other cities of Uzbekistan in partnership with the Project Office for the Development of Tourist Products under the Tourism Committee.

Joint Advertising Campaign and Route Expansion

During talks with Mehmet Tevfik Nane, Chairman of the Board of Directors of Pegasus Airlines, the parties examined the potential of tourism in Uzbekistan's cities covered by the airline's route network. A preliminary agreement was reached to prepare a contract providing for a joint advertising campaign to attract tourists to Pegasus Airlines flights in five Uzbek cities.

The promotion of Uzbekistan in regions where Uzbek airlines do not have direct flights was also discussed. The Pegasus Airlines route network via Sabiha Gökçen Airport in Istanbul covers over 100 destinations in 58 countries.

It was proposed to establish cooperation with Uzbek tour operators, conduct joint marketing promotions, airline presentations, and B2B meetings during the Tashkent International Tourism Fair (TITF) in 2026, as well as organize familiarization trips.

Attracting Hotel Brands from Turkey

In negotiations with Şekib Avdagich, President of the Istanbul Chamber of Commerce, participants focused on strengthening business ties and attracting international hotel brands from Turkey to Uzbekistan. A preliminary agreement was also reached to consider the possibility of organizing joint events with the participation of the Convention Bureau operating under the Chamber.

Turkish delegates were invited to the 31st Tashkent International Tourism Fair 'Tourism on the Silk Road', scheduled for November 25-27, 2026. The first international forum on tourism investments will also take place at this fair.

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