South Africa Wine expressed serious concern after the US government announced its intention to cease providing preferential trade access to South Africa under the African Growth and Opportunity Act (Agoa) starting January 1, 2027.
The wine association called this another obstacle for an industry already facing market difficulties. Producers and exporters have been struggling with tariff changes, rising costs, and declining demand for two years. The prospect of losing Agoa preferences adds uncertainty during a period when businesses need stability.
South Africa Wine noted that previously South African exporters benefited from duty-free access under Agoa, which effectively meant a 0% tariff rate. Since then, they have had to adapt to rates of 30%, then 10% and 12.5%, with the cumulative tariff potentially approaching 16% if Agoa preferences disappear.
The association emphasized that the issue is not just the additional customs duty of about three percentage points, but also the cumulative impact of rising tariffs and constant uncertainty on companies trying to plan, set prices, and compete in the US market.
According to South Africa Wine data, the US remains a significant market for South African wine, despite relatively modest export volumes. Historically, the US market provided a higher average price per liter of packaged wine, reflecting its importance as a premium market.
Before the tariffs were introduced, the US ranked third in South Africa for packaged wine export value. Although the country's position has now dropped to seventh place, it remains among the top ten markets. The strategic importance of the US extends beyond current export volumes, as it is the world's largest wine market by value, offering opportunities to strengthen South Africa's reputation, build a premium brand image, and increase exports of high-quality packaged wine.
The association stated that maintaining a presence and investing in this market remain crucial for long-term export growth goals. The impact was particularly severe for bulk wine: in 2025, the volume of bulk wine exports to the US fell by 79%, amounting to only 13 million rand. With existing margin pressure, additional tariffs could render such exports commercially unviable. The question arises as to which South African wine brands and at what price points can remain profitably competitive in the American market.
Furthermore, South Africa Wine expresses concern about South Africa's standing compared to other wine-producing countries, especially European suppliers. The international wine market is extremely competitive; if products become more expensive due to tariffs, importers and consumers will have alternatives. Lost shelf space or distribution relationships are difficult to regain.
Meanwhile, in response to this announcement, the South African government, through the Department of Trade, Industry and Competition, acknowledged the concerns this decision may raise for workers, exporters, businesses, and communities linked to Agoa-supported value chains.
The Department stated that it would conduct further consultations with social partners to optimize support measures aimed at enhancing the resilience and viability of production sectors, as well as diversifying exports and protecting jobs. The Department noted that Agoa remains important for South Africa but does not constitute the entire economic relationship between the countries.
In 2025, approximately 89% of South Africa's exports to the US were under standard WTO Most Favoured Nation conditions, while about 10% fell under Agoa, down from 28% in 2024. DTIC stressed that the US remains an important partner in trade and investment, and South Africa is committed to a balanced and mutually beneficial partnership with the US that ensures preferential trade, supports local processing of critical minerals, and promotes investment.


