New regulations regarding commission payments to insurance policy sales agents and distribution costs by insurance companies may be introduced. The Insurance Regulatory and Development Authority of India (IRDAI) is preparing to finalize these norms, which could impact both the insurance companies themselves and their agents.
Nevertheless, the Life Insurance Corporation of India (LIC) believes that these changes will not pose serious problems for it. According to R. Doraiswamy, CEO and Managing Director of LIC, the company is already operating within the proposed limits. The highest pressure from the new rules may be felt by insurance companies with high distribution expenses.
R. Doraiswamy noted in an interview with a news agency that LIC has always restricted distribution-related expenses, meaning those associated with the policy sales network. The company sets internal limits not only on commissions but also on other distribution-related costs. He added that the proposals submitted in the IRDAI consultation document largely align with LIC's current practices.
However, adjustments may be required for certain products or specific periods of regular policies. If the new rules necessitate the withdrawal, modification, or resubmission of any product, this could affect the company's operations.
The main concern for LIC agents relates to their commissions. As the proposed IRDAI rules are currently under review, it is premature to discuss potential commission reductions or the impact on agent earnings. Doraiswamy emphasized that LIC strives to protect the long-term interests of its agents, whom he refers to as partners in the company's development.
He stated that LIC has submitted its proposals to the regulator and hopes that the concerns of both insurance companies and distribution partners will be taken into account when finalizing the norms.
IRDAI's objective is to control the distribution expenses of insurance companies and protect customer interests. Previously, there were separate restrictions on commissions. However, after the removal of commission caps and the introduction of rules concerning Expenses of Management (EOM), companies' distribution costs increased. Now, IRDAI is considering new norms related to commissions and associated distribution costs.
In Doraiswamy's view, steps aimed at improving the value of life insurance and business practices could prove beneficial for the entire industry.
From a business activity perspective, a positive development was the increase in LIC's Value of New Business (VNB) metric to 22.3%. Simply put, the VNB margin indicates the expected future profit of the company from recently sold policies. Doraiswamy explained that this improvement occurred due to a more balanced product portfolio and an increased focus on non-participating policies.
Unlike participating policies, where the holder may receive a bonus or other benefits, holders of non-participating policies do not receive a share of the company's profits. LIC is currently moving towards a ratio of approximately one-third to two-thirds between these two types of products.
In the fiscal year 2026-27, LIC plans to increase sales of various types of insurance products, including individual term insurance, savings plans, annuities, and Unit Linked Insurance Plans (ULIPs). The company also intends to strengthen health and safety-related products. Doraiswamy mentioned products such as Health Shield, new cancer coverage, and life insurance. Life insurance represents a pure term plan designed to provide insurance protection to the middle class who previously lacked access to insurance.
Amid growing competition from private insurance companies, LIC is preparing to strengthen its agent network. The company will work on improving agent productivity and offering customers a wider range of products. LIC's goal is to have at least one insurance assistant in every village in the country. According to Doraiswamy, about 66% of villages are currently covered by this initiative. The company aims to expand access to insurance in rural areas and small towns.
LIC demonstrated strong results in the September quarter (Q2 FY27). The company's net profit alone amounted to ₹12,076.02 crore, which is 20.12% higher compared to the same quarter last year, when it was ₹10,053.39 crore. During this period, income from net insurance premiums also grew by 16.24%, reaching ₹147,018.18 crore. Furthermore, income from single premium contributions increased from ₹50,802.84 crore to ₹68,402.86 crore.


