Residents of the country traditionally wait for the festivals of Diwali and Dhanteras to purchase gold and silver, as buying these metals on Dhanteras is considered auspicious. This time, a large-scale purchase of gold jewelry is expected, especially by women, who view it as an investment and a connection to the arrival of Lakshmi.
If you plan to buy jewelry on Dhanteras, you should pay attention to certain points to buy pure items at a fair price and avoid being misled by jewelers. Online purchases are less likely to have such problems, but caution should be exercised when visiting physical stores.
When buying gold from jewelers, you must carefully examine the bill to ensure which charges have been included. Jewelers often add various payments to the bill to mislead customers, and buyers lacking sufficient information cannot object.
According to central government data, when purchasing jewelry, customers should only pay three components: the item's value depending on its weight, the making charge, and VAT (3%). Regardless of whether the payment is made online or offline, the VAT is only 3%.
According to IBJA, 22-karat gold cost about ₹1,30,359 for 10 grams on November 6. It is worth noting that any additional fees charged by jewelers can be disputed, as some sellers illegally take money under the pretext of weight control or labor charges. Such payments should not be made, and a complaint can be filed against the jeweler.
It is important to understand that jewelry is not made from 24-karat gold. Most items available on the market are 22, 18, or 14 karats in purity. Therefore, when purchasing, you need to know the current price of gold in the precious metals market to buy the item at the correct cost.
Furthermore, you should always negotiate the making charge, as many jewelers reduce this amount after negotiations. The making charge can reach up to 30% of the value, and this is where jewelers make the largest profit.
Also, always demand an original receipt so that there are no problems in the future regarding the purity and weight when trying to sell the jewelry. Regarding purity, only purchase items with a hallmark. The hallmark indicates five digits, and the mark differs for each carat: for example, 916 is indicated for 22 karats, 875 for 21 karats, and 750 for 18 karats, which eliminates doubts about purity.


