Social media has provided the modern Generation Z with a new platform for self-expression, regardless of city or country. In Pakistan, young women are actively utilizing this opportunity. Some gain popularity through dance and lip-sync videos on TikTok, while others attract millions through content about fashion, beauty, makeup, and lifestyle. Many of these influencers have successfully transitioned from the world of social media into the fashion and entertainment industry. Below are eight well-known digital creators from Pakistan.
1. Jannat Mirza
Jannat Mirza is one of the most discussed influencers in Pakistan. She gained popularity through lip-sync videos and expressive facial movements on TikTok. Gradually, her image began to transform into that of a creator specializing in fashion, beauty, and lifestyle. Her Instagram account has over 6.3 million followers.
2. Areeka Haq
Areeka Haq is among the popular digital creators of Pakistan. She started her journey by creating short videos and lip-sync content on TikTok. She later began posting about fashion, makeup, and lifestyle on Instagram. She has also recently started working in modeling and acting. Her Instagram boasts over 4.3 million followers.
3. Alishba Anjum
Alishba Anjum is also known on social media under the pseudonym Lisha. She creates videos related to dancing, lip-syncing, and entertainment. Her sister, Jannat Mirza, is also a major social media star in Pakistan. Photos and videos of both sisters often become topics of online discussion. Alishba has 3.6 million followers on Instagram.
4. Kanwal Aftab
Kanwal Aftab gained fame through funny videos, short interviews, and daily life content on TikTok. Previously, she worked as a journalist in broadcast media. She later made a career in social media and is now known for her content on hosting, family vlogs, and lifestyle. Her husband, Julkarnain Sikandar, is also a well-known digital creator. Her Instagram page has over 4.7 million followers.
5. Sehar Hayyat
Sehar Hayyat is a well-known TikToker and digital creator from Pakistan. She shoots videos that combine dance, lip-sync, comedy, and lifestyle. Her videos are characterized by a good mix of fashion and entertainment content. She has also participated in shoots for fashion shows and music videos. Sehar's popularity on social media is evident from the number of followers on her TikTok account, which runs into millions. She has 3.1 million followers on Instagram.
6. Romaisa Khan
Romaisa Khan gained recognition on social media through her humorous and comedic videos. She actively maintains pages on TikTok and Instagram. Her distinguishing feature is that she incorporates elements of acting into her comedic content. After gaining popularity on social media, she began working in television projects and cinema. In 2020, she debuted in the world of acting with the TV series 'Masters'. She has 3.8 million followers on Instagram.
8. Laiba Khurram
Laiba Khurram gained fame on Pakistani social media through her comedic and funny content. She creates material based on memes, photo editing, and viral trends. In 2022, TikTok included her in the list of 'breakthrough stars' among Pakistan's annual trends. According to a Pro Pakistani report, she ranked second on that year's list. Her popularity demonstrates that success on social media can be brought not only by glamorous material but also by humor. She has over 1.8 million followers on Instagram.
All these digital creators demonstrate that social media is no longer just an entertainment medium; it has become a significant platform for youth to showcase their talents and build careers. These young influencers from Pakistan are gaining recognition among people due to their unique content and style. It also clearly shows that in the current era, one does not necessarily have to wait for a large platform to achieve popularity.
