Markets have come alive ahead of the Diwali festival, with people heading out to shop in both Delhi and Jaipur. Activity is visible in retail outlets, whether it's the purchase of firecrackers or the acquisition of clothing and other goods. This year, some unique items are attracting buyers' attention.
Specifically, in Sadar Bazaar, Delhi, people are purchasing green firecrackers. Meanwhile, in Jaipur, a sweet resembling gold coins is popular, with one piece costing 1111 rupees.
The number of visitors to markets in Delhi has significantly increased before Diwali. In Sadar Bazaar, people are buying green firecrackers because the Supreme Court permitted their use in Delhi-NCR on November 7 and 8. Following this, demand for firecrackers sharply rose.
A large number of people are also arriving at Sarojini Nagar market for Diwali purchases. Security measures have been organized and security personnel deployed to maintain customer flow and prevent any inconvenience at the market. A large crowd is also observed at Karol Bagh Market making festive purchases.
The decrease in prices of gold and silver is also an important factor for the market during this period. Over the last month, prices for both precious metals have noticeably dropped. Local traders in Jaipur expect to benefit from this decline, forecasting a potential sales increase of around 50% in celebration of Diwali.
Traders believe that the reduced cost may encourage consumers to show greater interest in buying gold and silver. However, the actual sales volume will depend on the number of shoppers during the festival.
In Jaipur, a unique sweet called 'Tyohar Ashirvaad' is drawing special attention this Diwali. It resembles an ancient Ashirvaad gold coin. One such piece weighs 9 grams and costs 1111 rupees, which is equivalent to approximately 1.23 lakh rupees per kilogram.
The confectioner's founder, Anjali Jain, stated that this sweet was created inspired by an ancient tradition where kings and maharajas gifted gold Ashirvaads as a sign of respect. The sweet is shaped like a gold coin. A box of nine such pieces sells for 9999 rupees.
Thus, Diwali markets demonstrate diversity: in Delhi, there is the purchase of green firecrackers; in Jaipur, traders anticipate growth due to the drop in precious metal prices, while the 1111 rupee sweet remains a topic of discussion among people.


