The federal government released a set of new guidelines on Wednesday (4th) aimed at curbing scams and frauds carried out through SMS messages. These measures impose on telephone operators the obligation to register the companies responsible for sending these messages and to block any SMS sent from short codes that are not properly registered.
The National Telecommunications Agency (Anatel) will be responsible for overseeing the application of these rules, which must be implemented within a period of up to 90 days, with the possibility of extending this period.
One of the main changes introduced is the creation of a public registry intended to identify the companies responsible for dispatching messages using short codes. These codes are short number sequences that function as senders, such as the example '29222', in contrast to a traditional phone number.
In practice, this change establishes a rigorous control system over which companies are permitted to use such numbers for sending communications to mobile phones. By prohibiting the reception of SMS from senders not listed in the registry, operators will be compelled to block the delivery of these messages.
Additionally, each short code must be exclusive to a single company. Anatel may grant exceptions to this rule if a technical justification is presented.
The new regulations also define responsibilities for corporations involved in message forwarding. Such companies must implement automatic monitoring mechanisms to detect suspicious campaigns and any attempts to falsify the sender's identity.
The growing concern about this type of fraud was highlighted by a survey conducted in August by the Regional Center for Studies for the Development of the Information Society (Cetic.br). The study titled Privacy and Personal Data Protection revealed that 71% of respondents reported being targeted by fraudulent approaches via SMS.
Messaging applications were cited by 84% of participants, while phone calls appeared in 79% of reports. Other means of communication also showed high incidence, as pointed out.
According to the Ministry of Communications, these new requirements represent a direct response to the increase in digital scams, a phenomenon driven both by the expansion of digital services and the greater adoption of these services by the population. The rules were formally published in the Official Gazette of the Union (DOU).


