Automotive companies Cars24 and Alba Cars have officially announced a partnership, marking a significant milestone for both established companies and opening new opportunities for development in the United Arab Emirates (UAE) market.
Both companies were founded in 2015 and possess complementary strengths. Cars24 provides its global automotive technology platform, financing capabilities, and extensive infrastructure. In turn, Alba Cars contributes through its strong presence in the premium retail segment, established customer relationships, digital marketing expertise, and recognized brand in the UAE.
Together, these enterprises sell over a thousand cars monthly across the UAE, forming one of the largest operational structures in the country's automotive retail sector, with plans for further regional expansion.
Over the past eleven years, Alba Cars has evolved into one of Dubai's well-known used car retailers, boasting a team of over 200 specialists, conducting approximately 300 car sales monthly, and offering a wide selection from over 20 automotive brands.
Meanwhile, Cars24 maintains an international presence in India, the UAE, and Australia, supported by significant investments in technology, vehicle financing, refurbishment, and automotive infrastructure.
This union sets the stage for strengthening both companies by combining the convenience of digital automotive services with the personal customer experience, brand recognition, and physical retail expertise that Alba Cars has cultivated over many years.
Customers can expect a wider selection of vehicles, improved financing options, expanded after-sales service capabilities, and a more seamless experience when buying, selling, or owning a vehicle.
Abhinav Gupta, CEO of Cars24 Arabia, stated: 'Alba Cars has built an impressive business and an exceptional reputation in the premium automotive market of the UAE. Their expertise, customer relationships, and understanding of the local market complement the technology, infrastructure, and scale we have developed at Cars24. We share a strong vision for the future and view this as a crucial step toward our goal of building one of the largest automotive businesses in the region. I am excited about what our teams will achieve together.'
Talib Alrubai, Founder and CEO of Alba Cars, added: 'Alba Cars was founded in 2015 with a clear vision, and over the last eleven years, we have transformed it into a recognized and trusted brand by thousands of customers across the UAE. We have worked very hard to reach this point, and partnering with Cars24 represents an exciting new chapter for us. We could not have asked for a better partner. Our teams are closely aligned in their vision, and merging what we have built at Alba Cars with the technology, infrastructure, and international experience of Cars24 gives us the opportunity to take the business to a whole new level. I am incredibly proud of what our team has achieved so far and thrilled about what we can create together.'
The companies will focus on expanding their automotive retail operations, strengthening digital capabilities, and investing in infrastructure to support sustained growth across the UAE.
As part of the deal, the operating entities behind Alba Cars are now part of the broader global Cars24 group. Alba Cars will continue to operate under its established brand, retaining its existing team and management, while selected back-office operations and infrastructure are gradually integrated with Cars24.
Both companies aim to build a leading automotive platform in the long term, combining international technology and resources with strong local expertise and customer relationships.



