Real estate developer Pioneer Urban Land & Infrastructure Ltd, based in Gurugram, entered the luxury segment market on Tuesday by presenting the luxury serviced residence project named Alura in Gurugram. This project involves investments exceeding 350 billion rupees and a projected sales volume of over 90 billion rupees.
Located in Sector 62 of Gurugram, on Golf Course Extension Road, the project will cover an area of 6.99 acres and will consist of approximately 250 residential units distributed across two towers. Residential areas will range from 7,000 to 15,000 square feet, including penthouses and duplexes. The company stated that it plans to complete construction by the second quarter of 2031.
The architectural design was executed by Skidmore, Owings & Merrill (SOM). The complex will be equipped with private elevator lobbies, floor-to-ceiling glazing, and balconies spanning the entire structure. Buyers will be able to customize the interior layout within the structural and service limitations of the building. The East Tower will reach a height of approximately 200 meters.
The project will feature club amenities covering an area of about 1.5 lakh square feet. These amenities include restaurants, swimming pools, a gym, a spa center, sports grounds, a library, and a business center. Additionally, residents will have access to concierge, cleaning, laundry, valet, and in-residence services, as indicated by the company.
The development has received WELL certification and preliminary IGBC Platinum certification. According to the company's statement, its structural execution complies with Zone V seismic activity standards.
Manish Perival, Chairman and Managing Director of Pioneer Urban, noted: 'With Alura, we are building with the ambition to create an iconic address for the city.' The project is part of Pioneer District, a comprehensive development that also includes residential projects such as Araya, Presidia, and Pioneer Park, as well as commercial zones Pioneer Square and Urban Square.
