According to a study conducted by the resale platform Listee and the research agency ORO, 70% of consumers making online purchases in Uzbekistan have already bought goods from private sellers. The most popular categories were clothing, footwear, bags, and electronics.
The survey showed that Uzbek consumers are most inclined to consider purchasing electronics and household goods from private individuals. In both these groups, 56% of respondents expressed readiness or partial readiness for such purchases. Household goods followed closely, as 55% of those surveyed showed interest. Building and renovation materials, as well as clothing, footwear, and bags, were rated by 54% of respondents. Half of the respondents stated they were willing to consider buying furniture and children's items secondhand.
Less popular categories included large household appliances (47%), auto parts, cosmetics, and accessories (each at 43%).
Younger people are more active in the secondhand market
The study results indicate that purchasing from private sellers has become part of the experience for a significant portion of Uzbekistan's internet users. The most frequently purchased categories—clothing, footwear, and bags, as well as electronics—each accounted for 27% of respondents' stated purchases.
Other popular categories included construction and renovation materials (17%), children's goods and toys (16%), large household appliances (15%), small household appliances (14%), and furniture (13%).
The highest activity was recorded among people aged 25–34. In this age group, 80% made a purchase from a private seller at least once. Electronics was the most popular category, purchased by 39% of respondents in this age group. Young consumers also demonstrated a greater willingness to buy various goods secondhand. Among respondents aged 25–34, 66% are willing to consider purchasing building and renovation materials, 65%—clothing, footwear, and bags, 62%—furniture, and 61%—large household appliances.
Conversely, people aged 45–60 were more cautious about such purchases. Among them, 38% had never bought goods from private sellers. Only 40% of respondents in this age group were willing to purchase secondhand furniture, 45%—clothing, footwear, and bags, and 30%—cosmetics and accessories.
Safety remains a key factor in market development
Despite growing interest in secondhand purchases, trust and safety remain important aspects when choosing an online platform. According to the survey, data protection is important to 87% of buyers, protection against fraud to 86%, and the possibility of reimbursement in case of seller deception to 83%.


