Alshaya Group launches 'Festival of Lights' campaign in UAE with Aura loyalty program
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Khaleej Times
www.khaleejtimes.com

Alshaya Group launches 'Festival of Lights' campaign in UAE with Aura loyalty program

International retail franchisor Alshaya Group is holding its first festive campaign, the 'Festival of Lights,' in the United Arab Emirates (UAE). This promotion features an exclusive range of products and collections from the company's popular brands, such as H&M, Starbucks, Shake Shack, Ulta Beauty, and others.

The campaign runs until November 8, allowing customers in the UAE to enjoy various festive offers. These include a special creamy chicken menu at Shake Shack in collaboration with Asha’s, a cinnamon latte at Starbucks, a Diwali-themed collection for women from H&M, Bollywood Glam Beauty masterclasses with Indian founder Vimi Joshi at Ulta Beauty, and gift sets from cosmetic brands, including Jo Malone and Bath & Body Works.

Steve Vikirstaff, Chief Operating Officer of Alshaya Group, noted that the launch of these first specialized festive collections reflects the company's commitment to serving and engaging with the region's diverse communities. He added that the Aura loyalty program has been amplified by a 10x campaign to make every store visit unforgettable for shoppers.

As part of the 'Festival of Lights,' Alshaya rewards shoppers through its Aura loyalty program. Program members can enhance their festive purchases with the 10x campaign, which allows them to unlock a series of rewards, exclusive gifts, and multiplied points.

Participants receive progressively increasing Aura point multipliers with each transaction: from 2x on the second purchase up to 10x on the tenth. This provides the opportunity to receive up to five generous gifts, including: a Starbucks cinnamon latte (after 2x transactions), a Pinkberry Festival of Lights mini cup (after 4x transactions), a Shake Shack creamy chicken burger (after 6x transactions), a Bath & Body Works body spray (after 8x transactions), and 100 AED in Aura points (after 10x transactions).

Aura members can earn and spend points across favorite brands, access personalized shopping, dining, and lifestyle experiences. They also receive priority notifications about sales and promotions across Alshaya's portfolio of over 30 brands, including American Eagle, Foot Locker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty. Members of the Aura Star and VIP tiers receive accelerated Aura point accrual, as well as exclusive offers such as early access to sales, invitations, and free online delivery.

Since its launch in 2022, Aura has become one of the leading loyalty programs in the region, boasting over 8 million participants. The program was recently recognized for the third consecutive year at the International Loyalty Awards, winning the 'Best International Loyalty Program in the Middle East' award.

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Candle procession is part of the Natal Luz festival program in Gramado
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viagemeturismo.abril.com.br

Candle procession is part of the Natal Luz festival program in Gramado

Residents and tourists visited the illuminated 'Caminho das Luzes' parade in Gramado last Tuesday (the 27th). This public procession moved through the city center with lit candles and was accompanied by a religious blessing, thereby reviving the origins of Natal Luz, which was created in 1986.

The participants gathered at Praça das Etnias, where they received candles and heard words from Father Neymar Pires, a parishioner of the São Pedro parish. From there, the group proceeded along Avenida Borges de Medeiros to Rua Coberta.

'Caminho das Luzes' is part of the 41st Natal Luz of Gramado program and takes place every Wednesday at 6:30 PM. This event is free and will continue until January 17, 2027, along with the rest of the festival.

The history of Natal Luz began as a public celebration. Inspired by Christmas festivities from rural Germany, the mayor's office and residents of Gramado organized a special program in 1986 to illuminate the city and celebrate the end of the year.

On December 26 of that year, about 700 singers from 35 Gaucho choirs left Lake Joaquim Rita Bier towards the center, carrying lit candles and Christmas carols. The procession was also accompanied by 20 Noel Fathers.

Upon arrival at Praça Matriz São Pedro, about nine thousand people were waiting for the group. In front of the church, the choirs performed under the direction of the Porto Alegre Sinfonicon Orchestra, conducted by Maestro Eleazar de Carvalho. This concert entered history as one of the landmark moments of the first edition of the event. The format of the illuminated parade was restored at the 40th edition of Natal Luz in 2025, in honor of the festival's 40th anniversary.

The Natal Luz celebration began on October 22 and continues until January 17, 2027. The official opening took place on Avenida Borges de Medeiros, opposite the Palácio dos Festivais, featuring performances by the Christmas Group and the Keeper of the Stories of Gramado.

The ceremony provided an overview of the main shows taking place in the city during the season. The Grand Christmas Parade brings characters and allegories to the streets, while Nativitaten focuses on music and visual effects. Additionally, Brilho do Natal, Natal Luz in Concert, and the Christmas Parade complement the artistic program. The opening also included a symbolic moment when Mayor Nestor Tissot handed over the city key and the Book of Stories of Gramado to Santa Claus, officially marking the start of the celebrations.

Thanks to paid and free attractions, the event covers various points of the municipality over almost three months. The full program can be found on the official website.

Diwali Business Idea: Start Candle Production with Minimal Investment
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www.aajtak.in

Diwali Business Idea: Start Candle Production with Minimal Investment

Ahead of the Diwali festival, which adorns markets across the country, many are considering a new startup. If you are looking for a profitable venture with small initial investments, candle making can be an excellent option for generating significant profit during this festival. This activity can be launched with as little as 10,000 rupees to start.

Diwali is known as the festival of lights, and candles play a special role in it. Consequently, the demand for candles across the country reaches its peak. The advantage of this business is that it guarantees high profits with relatively low costs. High demand persists not only during Diwali but also afterward.

To start candle production, you do not need much space; you can launch this business even in a small room at home. You can sell these candles under your own brand during Diwali, and they will also be in demand for other holidays or birthdays after the festival. There is currently particular excitement around colorful and designer candles intended to illuminate homes during Diwali.

Thanks to the growing volume of the candle production business, you can realize your creativity and earn good money. As demand grows, you can expand your business and even create jobs for many people in collaboration with large startups. Furthermore, the rise of online shopping provides additional opportunities for this business.

Regarding investments in the candle business, you can start with as little as 10–15 thousand rupees. Expensive or specialized machinery is not required for this; raw materials are easily accessible. Using wax, wicks, dyes, and molds, you can create various colored candles. Various molds are available on the market at a very low price, allowing for the creation of many designs.

Wax, strings, dyes, and essential oils are used in candle production. To make a candle special, it can be scented using fragrances. All these materials can be purchased both locally and online. If your budget allows or the demand for your products is growing, you can consider purchasing an automatic candle machine. Such a machine will allow you to produce more candles in less time, and its cost starts from 35,000 rupees. Three types of machines are available on the market: manual, semi-automatic, and fully automatic.

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