San Diego sees business opportunities if partnership with Porto advances
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Noticias ao Minuto
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San Diego sees business opportunities if partnership with Porto advances

The International Association of Twin Cities of San Diego points to business opportunities, cultural ties, and exchanges should the twinning partnership between the Southern California city and Porto advance, according to Jessica Censotti, Executive Director, speaking to Lusa.

The official emphasized that a friendship relationship has already been established between the two communities, describing it as a partnership of great importance for San Diego and Porto. She mentioned the strength of the Luso-American community and the rich history that helped define San Diego's identity.

Although the Southern California city hosts a population of about 20 thousand people of Portuguese origin, it does not yet have a formal twinning agreement with Portugal. Michael McQuary, an honorary member of the Sister Cities International board, clarified that the process begins with friendship and only moves to twinning if both parties deem it advantageous.

Porto and San Diego share characteristics such as coastal location, a sea-focused economy, good higher education institutions, significant biotechnology projects, and notable urban dimensions; Porto is the second-largest Portuguese city, while San Diego is the eighth-largest city in the United States.

Censotti emphasized the relevance of the partnership, citing the sharing of maritime heritage as fundamental. She underlined the importance of connecting cities, businesses, communities, universities, and students through exchanges.

Currently, San Diego maintains 24 global twinning agreements, with practical examples of progress. One such case is the launch of the first direct flight between San Diego and Paris by Air France in May 2027, which was aided by the twinning between San Diego and Marseille, established in 2025.

Jessica Censotti detailed that these connections cover commercial, cultural, and educational aspects, aiming to link students and businesses, but above all promoting diplomacy between citizens and mutual friendship.

The statements were made during the Annual Forum organized by the San Diego International Affairs Board, an event where the city's positive outlook was debated. In addition to hosting preparatory games for the 2026 World Cup, San Diego is preparing for the 2028 Olympic Games, hosted in Los Angeles, where the city will play a role by hosting the Chula Vista Elite Athlete Training Center.

Michael McQuary added that sports offer an opportunity to connect cities to the world stage. Idalmiro da Rosa, Honorary Consul of Portugal in San Diego, considered that twinning would be very relevant due to the similarities between the cities. He highlighted the compatibility of universities in areas such as health and engineering, as well as the great culture and monuments present in both locations, including wines.

Idalmiro da Rosa also mentioned that the biotechnology company FairJourney Biologics, founded in Porto in 2012, inaugurated advanced laboratories in San Diego in 2026. Additionally, Porto's i-charging technology began to be implemented in San Diego's electric vehicle network, in collaboration with EVerged, suggesting that the partnership could open numerous doors for business exchanges.

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Entrepreneurs and representatives assert that Macao's cultural closeness to Spanish-speaking countries facilitates entry into the Chinese market, especially given the expansion of the semi-autonomous region's strategy towards the Spanish-speaking world.

Borja Sanchez, an entrepreneur who has monitored events in Macao for about twenty years, arrived in Hong Kong in 2006. He was born in Barcelona but has roots in Galicia. Initially, he came to promote Spanish cuisine in two semi-autonomous regions of China, and seven years later, he founded Los Ibericos, a company involved in importing and distributing Spanish food products.

From the Pearl River side, this entrepreneur has observed Macao's consistent policy of economic diversification and believes that the decision to act as a bridge between China and Spanish-speaking countries 'is a logical evolution.'

In an interview with Lusa on the first day of the 31st Macau International Fair (MIF), he noted: 'The Chinese government understood that we are a separate cultural bloc. I think they understand the world of Portuguese-speaking countries very well thanks to Macao. And this is a logical and natural consequence.'

China designated Macao as a platform to strengthen economic and trade cooperation with the Portuguese-speaking world in 2003, establishing the Forum for Economic and Trade Cooperation between China and Portuguese-Speaking Countries. More than two decades later, this goal was expanded to include Spanish-speaking countries.

Despite whether Macao's new vision will be realized, Sanchez asserts that 'it depends on the will.' He added: 'What often happens with Macao government initiatives, in my opinion, is that they are very interesting in theory, but nothing is achieved.'

He emphasized that Macao possesses all the necessary resources to implement these plans: 'It has infrastructure, budget, there is a need to diversify the economy, and I think it can do it if it wants,' mentioning the hotel sector, restaurant business, and the strong presence of Portuguese culture in the territory.

The idea of cultural proximity is shared by the Spanish Consul General in Hong Kong and Macao, who views this strategy as an opportunity for Madrid to 'expand trade and investment both in Macao and from Macao to other geographical regions.'

The diplomat, Jesus Garcia Aldas, observed: 'Macao is also a place close to the history, language, and culture of Spain, Portugal, and Iberia. Therefore, it is always a very welcoming place for doing business.'

He also highlighted the 'growing closeness between Spain and China in recent years.' Spanish Prime Minister Pedro Sanchez visited China four times in the last four years, and the Kings of Spain visited the Asian country at the end of 2025.

Currently, about 4,500 Spaniards reside in China, and according to the diplomat, two thousand are in Hong Kong and about 500 in Macao.

Miguel Latorre, one of the directors of the Spanish Chamber of Commerce in Hong Kong, arrived in the region in 2023 and believes that the expansion offers Spanish entrepreneurs something hard to find in other cities of the region. He stated: 'Spaniards, Portuguese, we are brothers,' recalling how he felt in a 'familiar landscape' when he first visited Macao. He argues that this proximity generates trust and comfort for Spanish-speaking entrepreneurs.

'We see this as the ideal bridge between China, Hong Kong, and the ecosystem that has formed in Victoria Harbour (...) we consider this expansion a very positive sign,' he noted.

Victoria Harbour is a Beijing project aimed at creating a global metropolis based on China's Special Administrative Regions of Macao and Hong Kong, as well as nine other cities in the neighboring Guangdong province, where more than 86 million people live.

For Victor Herrera, manager of the consulting firm CW CPA—a Hong Kong firm specializing in supporting Latin American companies interested in entering Asia—the inclusion of Spanish-speaking countries in Macao is 'very important.'

He reported that upon arriving in Hong Kong, where Cantonese and English are spoken, there is a lack of 'muscle' to promote business specifically oriented towards the Spanish-speaking region, so Macao's intention to promote such activities 'would be ideal.'

The Mexican specialist listed two main difficulties for entrepreneurs from Spanish-speaking countries entering China in Lusa: language, although this is being mitigated by the development of new translation technologies, and lack of legal knowledge.

He concluded: 'These companies, when they come to do business, have usually already conducted import and export operations and faced problems because communication was unclear, because they did not read contract terms, because there was no contract, there was no solid basis for business development. There was hope, trust, and 'whatever God wills.'

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