Samsung has unveiled its latest advertising campaign, which openly mocks Apple's new iPhone Duo. The advertisement begins with an image of the partially unfolded device, on whose screen a bright green apple is displayed. When the phone closes, the apple instantly slices into numerous pieces, leaving only a thick cross-section.
This remaining slice begins to rotate continuously, like a wheel, passing by all generations of Samsung foldable devices, from 2019 to 2026. Eventually, the rotating slice stops next to the new Samsung Galaxy Z Fold 8. Side by side, it becomes evident that the apple slice is noticeably thicker than the Fold 8 itself. Then, bold text appears on the screen: 'Nowhere to hide. 1.6 mm thinner and 53 grams lighter. Galaxy Z Fold 8: Years ahead in foldables.'
The timing of this commercial release proved quite timely, as a major scandal recently erupted surrounding the iPhone Duo. Numerous user reports have appeared online detailing cracked displays after just one week of normal daily use.
This developing situation is reminiscent of Apple's initial 2008 presentation of the MacBook Air, when Steve Jobs showcased the ultra-thin laptop from an envelope, presenting a revolutionary design that left all competitors behind in thinness. However, unlike early ultra-thin gadgets, the iPhone Duo does not suffer from performance issues as it is equipped with a powerful A20 processor. The main vulnerability appears to be its physical hardware.
This first wave of screen failures strongly suggests that Apple may have released its first foldable product to the market before achieving perfection in display durability, leading to a noticeable percentage of defective units. Nevertheless, it should be noted that the vast majority of iPhone Duo owners use devices that function flawlessly, and online complaints do not necessarily reflect the personal experience of every buyer.
However, the high frequency of these failures is causing concern, especially since Apple has not yet issued an official public statement on the matter. It is this context that makes Samsung's advertisement, released just a week before these display defects emerged, so pointed. Furthermore, Samsung made a bold statement: 'Want to know what will launch the fruit brand in 6 years? Just look at what we are doing today.'



