Itaú Pay launches new service that allows payments in virtual stores without needing a card
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Tecnoblog
tecnoblog.net

Itaú Pay launches new service that allows payments in virtual stores without needing a card

Itaú Unibanco has introduced Itaú Pay, a new payment method aimed at e-commerce. With this innovation, the bank's customers can make online purchases using the Itaú app itself, eliminating the need to provide credit card information or enter codes.

When making the transaction, the user has the option to debit the amount directly from their account balance or opt for credit. For qualifying account holders, there is the possibility of using extended installment plans, which include extra installments beyond those offered by the commercial establishment itself.

To use this feature in an online store, simply select Itaú Pay among the available payment options and follow the instructions provided. However, it is essential that the store's payment system is compatible with this new service.

According to Itaú, Decolar was the first company to integrate the new functionality. The financial institution emphasizes that Itaú Pay benefits both the partner store, by facilitating access to bank customers, and the network itself, which can use its payment infrastructure to approve more transactions, increase sales, simplify procedures, and reduce costs associated with fraud.

It should be noted that Rede is a subsidiary of Itaú responsible for offering various payment services, including credit and debit card machines.

The checkout process is often a point where e-commerce loses sales, whether due to fraud suspicion rejections, lack of limit, typing errors, or excessively long shopping journeys. Itaú Pay addresses these issues simultaneously, as it integrates the entity that knows the customer, the one that grants credit, and the one that processes the payment, configuring an exclusive advantage of the Itaú ecosystem.

Angelo Russomanno, Director of Receipts and Acquiring at Itaú Unibanco, was cited in the context of the service implementation.

The bank informed that, in the coming weeks, Itaú Pay will be extended to other e-commerce platforms, such as Raia Drogasil, Localiza, Zig, and Ebanx. It is important to note that this is not the only solution of this type in Brazil; Nubank already offers NuPay, which operates in places like Amazon.

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Payment system reform will simplify and lower the cost of small digital transactions
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iol.co.za

Payment system reform will simplify and lower the cost of small digital transactions

For a long time, all digital payments required processing through a bank. However, the Reserve Bank has set deadlines for the end of this practice, and the first changes will affect not large corporate deals, but everyday, small calculations.

This refers to small amounts, such as paying for parking, topping up a phone balance, or bets in a casino slot machine. These small payments will become more accessible and simpler, which is especially relevant for businesses that heavily rely on small transactions, such as casinos.

What changes and when will they happen

The Reserve Bank presented a schedule of changes at a press briefing on October 16. Telecommunication companies, fintech companies, and retailers will be able to connect directly to clearing and settlement systems, bypassing banks. This opens up the possibility for a much larger number of players to participate in processing daily monetary operations.

September 2026

A draft Law on the National Payment System was published for comments, outlining the main framework. Initially, non-bank organizations will be able to independently perform seven types of payment operations.

November 2026

The approval of rules regarding payment operations and exceptions, as well as the standardized QR+ code, is expected. According to a TechCentral report, this QR+ code will allow even a parking attendant to accept digital payments without fees.

Around March 2027

The launch of licensed non-bank organizations is planned, leaving time for testing before commencing operations. By this time, a national money service belonging to the Reserve Bank should also be established.

By mid-2027, the system will be fully open to non-bank operators. The goal for PayShap by 2029 is to reach 500 million monthly transactions, compared to approximately 60 million currently.

Every step aims to make a small digital payment as fast and cheap as handing over cash, whether it's paying in a convenience store, taking a taxi, or a round in casino slots.

Small payments, big changes

Pradeep Maharaj, head of the Reserve Bank's payment ecosystem modernization program, stated that transactions below a certain threshold should be free. This is most significant where people spend small amounts, namely where cash payment still dominates.

Cash accounts for 56% of consumer transactions by volume and costs the economy approximately 88.5 billion rupees annually. Casinos demonstrate why this is important. Sun International, which owns 46% of the land-based casino market, earned 5.36 billion rupees from slots last year compared to 1.43 billion rupees from table games; slots are where people play small amounts by spinning reels.

At the same time, revenue from land-based casinos nationwide decreased by 4.6% in 2025, while online channels now account for about 60% of the gaming market, reflecting Sun International's shift in strategy towards digitalization. Casino gaming is moving to phones, and on the phone, payment is the entry point.

Online entry into casinos was initially built on small amounts. Many casinos in the UK allow deposits starting from £10, a level set so that people can try games without investing a large sum upfront, and this only works if the transfer of a small amount happens quickly and cheaply. Local betting sites operate based on such small top-ups, from vouchers bought at the counter to transfers via apps. Any fee on such a top-up eats up a large portion of it, so free low-cost payments will have the greatest impact right here.

What this means for your wallet

The first advantage is reduced fees for small transfers. The second is choice, as telecom wallets, retail apps, and fintech companies will be able to integrate directly into the system instead of renting access from a bank. Maharaj noted that 'Banks do an excellent job and will continue to do so,' so the essence is competition, not replacement.

Cash will also become more convenient. The Reserve Bank has instructed banks to brand their ATMs so that each machine processes deposits, withdrawals, and balance inquiries. A pilot project will begin in January, and the first batch of machines should be rolled out nationwide by the end of 2027. The most noticeable changes will be in locations with high cash usage, including casinos.

Casino groups are already planning a transition to a more digital customer. Sun International CEO Ulrik Bengtsson stated that the group aims to 'use digitalization and innovation to enhance our value proposition, expand our offerings, and enter attractive markets.' Cheaper small payments facilitate this both on the casino floor and via phone.

For players, small and controlled deposits suit those who play for fun within a set budget. Instant top-up of a small amount without a fee that eats into it helps better stick to that budget than depositing a larger sum to avoid charges.

The month to watch

November will be the month when this begins to show. The rules and the QR+ code will show how low the 'free' threshold can be and who can offer it. If this threshold falls within the range of small payments, the change will first be felt at the checkout, in taxis, and in casinos, long before the full-scale launch in mid-2027.

Uzcard and Humo cards will be added to the list of supported cards in Apple Pay in Uzbekistan
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podrobno.uz

Uzcard and Humo cards will be added to the list of supported cards in Apple Pay in Uzbekistan

The connection of national payment system cards Uzcard and Humo to the Apple Pay service is planned. Previously, the international contactless payment system began operating in Uzbekistan on October 27, but at the initial stage, it only supported Visa and Mastercard cards from eight local banks.

According to information provided by the Central Bank, the process of integrating Uzcard and Humo into this service is ongoing. Apple Pay allows for purchases through Apple devices, eliminating the need to use a physical bank card. The security of transactions and the confidentiality of card data are guaranteed by specialized protection technologies.

Previously, financial institutions such as Uzum, Orient Finans Bank, National Bank of Uzbekistan, Kapitalbank, Hamkorbank, Ipak Yuli Bank, TBC Bank, and Octobank were connected to Apple Pay in Uzbekistan.

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