Entering international markets opens up new opportunities for brands, but behind every order lies a complex network of requirements: logistics, payments, product certification, customs regulations, and local compliance standards. Managing these numerous elements when expanding business across different countries can become a serious problem.
This is where Stelcore Group comes in. At the TechSparks 2026 event, founder and Chairman of the Board, Baharat Mandot, discussed how the company combines trade infrastructure, compliance, and technology to help brands navigate global markets.
Mandot emphasized that Stelcore focuses on creating infrastructure for trade, regulatory compliance, and technologies designed for the global market. The company claims that over 14 years of operation, it has collaborated with more than 30,000 brands and sellers from India and has presences in over 14 countries, including the USA, Canada, the UK, Europe, the UAE, Singapore, Australia, and South Korea.
Instead of requiring brands to establish a separate legal entity in each target country, Stelcore takes on the functions of import, warehousing, payment processing, last-mile delivery, and returns. When an order comes through a marketplace or the brand's own e-commerce store (D2C), the system coordinates inventory distribution and delivery. A local Stelcore entity can act as the seller on paper and the importer, ensuring all applicable logistical and regulatory requirements are met.
Mandot described this model as a way to ensure a brand's international presence through a single operational partner, eliminating the need to restructure processes for every new market. Cross-border commerce involves not only moving goods between warehouses; brands must also comply with the target market's requirements regarding product registration, packaging, labeling, certification, and technical documentation.
Mandot demonstrated Stelcore's compliance assessment tool, which allows sellers to select a destination country and product category to determine the necessary tests, reports, import procedures, and certificates. He noted that using this tool is free, and sellers can assess the requirements for a product category in different countries in just 10–15 minutes.
The platform also serves as a centralized repository of product information, including HSN codes and other market-specific details. This helps brands respond quickly to inquiries from logistics companies and customs authorities, reducing the risk of cargo delays due to documentation issues.
Mandot distinguished between business compliance and product compliance. While companies can choose various cooperation models, such as working with a distributor or a local entity, product compliance remains mandatory regardless of the chosen business model.
Stelcore's technologies integrate order processing, warehouse capacity allocation, and last-mile delivery into a single interface. Brands can access this data via an Application Programming Interface (API) and build their own management systems around it. The platform also supports services such as taxpayer registration, VAT, customs procedures, intellectual property support, and payment reconciliation.
For brands entering unfamiliar markets, the main challenge is not just finding customers but creating the operational infrastructure for stable service. Stelcore's approach is to link these interconnected elements through a single operational partner, helping businesses expand internationally without having to assemble every component themselves.
