Public school students are participating in a free innovation marathon in Jundiaí, in the state of São Paulo, on Wednesday (28th) and Thursday (29th). This activity is part of the Coca-Cola FEMSA Brazil Art of Innovate Circuit and will take place from 9 am to 4 pm at Etec Benedito Storani.
The objective of this initiative is to unite art, education, and sustainability, motivating young people to create solutions for socio-environmental challenges. Over the two days, participants will be grouped into teams and receive support from mentors to transform their concepts into proposals that can benefit the community.
The program includes the screening of the theatrical performance titled "Water in Sight," presented by the Parafernália Theater Company. After appreciating the play, the students will engage in workshops and collaborative activities focused on project development.
The central themes addressed include efficient waste management, water resource preservation, sustainable agriculture, and environmental awareness.
Presentation to the evaluation board
Throughout the marathon, students will be encouraged to improve essential skills such as creativity, critical thinking, communication skills, leadership, collaboration ability, and problem-solving. With the guidance of mentors, the teams must structure their suggestions and present them at the end of the event in a pitch format, which consists of a concise presentation of the idea, its objectives, and its potential for application.
The proposals will be analyzed by an evaluation board, and the most promising ideas will be recognized and awarded. According to the organizers, these projects have the potential to develop into socio-environmental impact actions.
Previous success in Jundiaí
This new phase of the circuit continues the activities carried out in the first half of 2026. In the previous edition held in Jundiaí, more than 1,200 people participated in the program, resulting in the generation of 36 sustainable solutions and establishing a partnership related to the Young Apprentice program.
Nationally, the Coca-Cola FEMSA Brazil Art of Innovate Circuit has already visited more than 30 municipalities in six states, benefiting approximately 25 thousand individuals and fostering the creation of more than 800 innovative concepts, according to those responsible.
The initiative is conducted by Loa Produções Culturais e Criativas, using resources from Fomento CultSP and supported by the Cultural Action Program (ProAC), belonging to the Secretariat of Culture, Economy, and Creative Industries of the State Government of São Paulo. In Jundiaí, the project is supported by Etec Benedito Storani, Inova CPS, the Jundiaí City Hall, and Sebrae.



