Ferrari has announced the price of its Luce, the company's first 100% electric vehicle, in the North American market, and the value is lower than initially projected.
The estimated cost of the model in the United States will be approximately R$ 2.8 million (equivalent to US$ 560,800). Projections based on the European price indicated a value close to R$ 3.2 million (US$ 640 thousand), resulting in a difference of about R$ 400 thousand.
Deliveries of the Luce in the US are scheduled to begin in the second quarter of 2027. Furthermore, Autoesporte confirmed that the car will also be launched in Brazil next year, although the specific price for the national market has not yet been revealed.
Despite being more economical than expected, the Luce is not an easily accessible vehicle, and it already has a waiting list, as Ferrari has sold out all planned production for 2026.
One unit from the production line, named Chassis 0, was sold in August at a charity auction held in the US for about R$ 200 million (US$ 40 million), a value more than 70 times the sticker price.
The development of the Luce involved collaboration with the studio LoveFrom, led by Jony Ive, former head of design at Apple, and Marc Newson. The car is equipped with four electric motors, one dedicated to each wheel, totaling 1,050 hp. According to Ferrari, it can reach 100 km/h in just 2.5 seconds.
Its 122 kWh battery offers an estimated range of around 450 km under the EPA cycle, the US environmental agency responsible for measuring vehicle consumption, as well as Inmetro in Brazil. The automaker also stated that the Luce has the lowest drag coefficient among all its road models.
With a length of 5.03 meters, the Luce is the longest model ever produced by Ferrari, being 5.3 cm longer than the Purosangue SUV. The vehicle features the largest wheels ever used on a Ferrari passenger car, with 23 inches in the front and 24 inches in the rear, in addition to having Ferrari's first full rear seat, designed to accommodate three passengers.
Since it does not use a traditional transmission, the controls located behind the steering wheel do not perform conventional gear changes. The control on the left serves to adjust the intensity of regenerative braking, a process that recovers energy during deceleration, while the right control allows releasing torque in defined stages.