Changes are being observed in the methods of acquiring and improving housing in India. Young people now consider their personal preferences, needs, and lifestyle when choosing items for the home. According to a Deloitte report from September 2026, the average age of first-time homebuyers has decreased from approximately 40 years to the early 30s.
Social media has become an important channel for obtaining home decoration ideas. According to Deloitte, about 80% of buyers learn about home and household goods through social media. Furthermore, every third customer notes that brands' video content influences their purchasing decision.
This influence is particularly noticeable among young people. The report shows that about 57% of people aged 18 to 28 draw ideas for home goods from content creators and influencers, compared to 27% among people aged 45–60.
Consumers can now see an idea for a sofa, lighting, or kitchen on social media, then gather additional information online, compare different options, and subsequently make a purchase in a store.
For Generation Z, personal preferences are gaining significance when choosing home goods. According to a Deloitte survey, about 35% of people aged 18 to 28 link home improvement to self-expression. Among the 45–60 age group, 26% share this view.
In the report, homeowners are divided into four categories. 39% prioritize the functionality of home items. 34% prefer to decorate their homes according to their taste and lifestyle. Additionally, 21% prefer smart-tech homes, while 6% constantly update and modernize their residences. These preferences are diverse, encompassing practicality, design, technology, and frequent changes in environment.
Attention is also paid to small changes within the home. Home renovation is no longer a one-time process. The report indicates that young people are interested in furniture that can be used in various ways. The use of technology in the home is also growing.
Moreover, attention is drawn to changes in the appearance of the home by replacing elements such as curtains, carpets, pillows, and sheets. The trend of choosing furniture and home goods that meet needs is part of these transformations.
Deloitte predicts that the home and household goods market in India could grow by 1.6 times over the next five years. According to the report, this market could reach $260 billion by 2030. Increased demand for higher quality and premium goods, the trend of frequent changes in home environment, and growing aspirations not only in major cities but also in other regions may contribute to this growth.
