To increase the profitability of a farm, it is not necessary to use expensive digital platforms or complex systems. Data analyst Stefan Corbett explains how simple and consistent record-keeping transforms daily farm data into useful information for profit growth without the need for costly technologies.
Many producers may view collecting farm data and digital agriculture as a complicated and expensive task. However, Corbett argues that using farm data does not require expensive equipment or an overly complex accounting system; consistent and reliable tracking of basic agricultural operations is sufficient.
According to Corbett, most farmers are already collecting more data than they realize through daily activity logs, weather data, bank notifications, and regular correspondence.
Corbett emphasizes that raw data, such as bank transactions, purchase invoices, or daily precipitation figures, only become valuable management information when they are directly linked to production outcomes.
He notes: 'Information is what I can influence. Data is just a record of what happened.' He further explains that 'when I start linking different data points throughout an animal's life to see where that animal was, what I changed, and then see the reaction a month later, it becomes information about whether my management decision or my investment had a positive impact.'
Instead of trying to track every parameter, producers should focus on simple, high-value metrics that provide a clear picture of operational activities.
A critical error in record-keeping is the collection of inconsistent data. When measurements are taken under different conditions, such as weighing livestock before feeding one week and after feeding the next, the data becomes distorted and unreliable.
To prevent unreliable data, Corbett advises implementing clear Standard Operating Procedures (SOPs) for data collection across the entire farm. He warns: 'All data works on the basic principle of 'garbage in, garbage out'. If I don't record my data correctly, or if several people record the same parameter but differently, my data becomes unreliable.'
Small and medium-sized enterprises do not always need to immediately switch to complex digital platforms. Simple tools, such as notebooks, WhatsApp messages, or basic Excel spreadsheets, provide accessible and persistent records that build trust and allow for long-term trend analysis.
Corbett quotes: 'We have a saying: a dull pencil is still better than a sharp mind.' He adds that 'everything that is recorded is worth much more than what we try to remember.'
Producers who wish to start structured record-keeping should begin with one easily trackable metric, such as the weight of individual animals tied to specific dates, or daily rainfall, and gradually expand their data systems over time.



