Hyundai informed the press that the HB20 model will continue to be sold in 2027 as the brand's entry-level car in Brazil. The versions of this hatchback will be concentrated in the price range between R$ 90 thousand and R$ 100 thousand, and its presence will not be replaced by the arrival of the i20.
This strategic reorganization aims to prevent the two compact vehicles from competing for the same consumer. The i20, which was introduced in June, will be positioned at a higher level, situated between the hatchback models and SUVs.
Currently, the prices of the two models are very close: the HB20 starts at R$ 96,140, while the i20 starts at R$ 99,990. Above these values will be the Creta and, in the future, the Bayon, a compact SUV derived from the i20, expected in 2027.
At the moment, the HB20 registers a significantly higher sales volume than its counterpart. According to Fenabrave, 53,589 units were registered between January and September. In September alone, the hatchback achieved 6,314 registrations, which is more than four times higher than the 1,404 registered by the i20.
To remain at the base of the product line, the HB20 will favor versions equipped with the 1.0 naturally aspirated engine, as, according to Hyundai itself, these versions have historically represented the largest share of the model's sales. However, the manufacturer did not specify whether the turbo options will be discontinued.
Furthermore, there are plans to launch a new version that will incorporate more technology and comfort features for a price under R$ 100 thousand. Details regarding name, price, and equipment list will be disclosed in the coming months.
Among the commercial initiatives planned for 2027, the year the HB20 will complete 15 years in the market, there will be an offer targeted at micro-entrepreneurs who use the vehicle for passenger transport via applications. This specific audience will have differentiated purchase conditions for the Comfort version, and this modality will also cover versions of the i20 and Creta.
The HB20, originally launched in October 2012, was the first Hyundai vehicle developed and manufactured in Brazil. Currently, the hatchback, the i20, and the Creta share the assembly lines of the brand's factory located in Piracicaba, São Paulo.