Owners of used SUVs may find a surprise when considering selling, as this segment experienced the greatest depreciation on the OLX platform during 2026. According to a survey conducted by the platform, the asking prices for SUV ads decreased by 7% in the period between January and August, compared to the same interval last year.
This percentage reduction was higher than that observed in sedans (which registered a drop of 4.8%) and hatchbacks (with a drop of 3.8%). The study covered the five most advertised models in each body type category, all powered by combustion engines and with model years from 2023 onwards.
This depreciation trend was also noted in another indicator, the Auto B3 Table, which indicated a 7.4% drop in used SUV prices over 12 months up to August.
The Chevrolet Tracker was identified as the SUV with the highest depreciation. Considering all its versions, its price fell by 9.5%. The most significant case is the 2026 Tracker equipped with a 1.0 turbo engine, whose price dropped from R$ 154,090 to R$ 119,990 in listings. This represents a decrease of R$ 34.1 thousand, or a drop of 22.1%, making it the highest index in the entire survey.
Part of this variation can be attributed to the model's launch itself: the 2026 Tracker arrived at dealerships in July 2025, with the LT version priced at R$ 154,090, an amount identical to what was reported by OLX that year. Subsequently, in October, Chevrolet reduced this price to R$ 142,490.
Other popular SUVs followed a similar trajectory. The 2025 Volkswagen T-Cross, with a 1.4 turbo engine, became 14.7% more affordable, while the 2025 Jeep Renegade, with a 1.3 turbo engine, showed a drop of 13.7%. Meanwhile, the Hyundai Creta registered a 7% loss in value.
However, there were notable exceptions. The 2026 T-Cross, also with a 1.0 turbo engine, saw its price increase by 11.7%, and the Volkswagen Nivus with the same engine saw an increase of 2.3%.
Among sedans, the Volkswagen Virtus was the one that depreciated the most, with a drop of 7%. Hatchbacks showed greater resistance to price cuts, with the Fiat Mobi almost maintaining its original value. However, the 2026 Hyundai HB20, with a naturally aspirated 1.0 engine, suffered a sharp drop of 16.4%.
Conversely, versions equipped with turbo or larger displacement engines were the ones that appreciated the most, as exemplified by the 2025 Fiat Argo 1.3, which became 14.6% more expensive.
Flávio Passos, Vice President of Autos at OLX Group, attributes part of this scenario to the entry of Chinese manufacturers into the market with competitively priced electric vehicles, which exerts pressure on the sector. He commented that 'since the price of the used car follows that of the brand new one, this dynamic tends to devalue it.'
