Recommendation of 10 LG TV models to buy in Brazil in 2026

When selecting the best 32-inch television, it is essential to consider both the physical dimensions and the hardware specifications of the device. For example, the LG LR60 has a thickness of 9 cm, requiring more space, while the Samsung The Frame 32LS03C features less than 3 cm of depth and can function as a piece of art.

Furthermore, it is recommended to prioritize higher resolutions and technologies that enhance color quality and image contrast, while also opting for models with greater energy efficiency. Tecnoblog compiled a list of eight 32-inch Smart TV models, presenting pros and cons from brands such as TCL, Samsung, LG, AOC, Aiwa, and Philco.

Smart TV Models Reviewed

The TCL S5400 is an entry-level Smart TV with a 32-inch screen and thin metal bezels. It uses an LCD panel with DLED backlighting and Full HD resolution (1920 x 1080 pixels) to display high-definition content. However, its declared maximum brightness of only 220 nits limits visibility in environments with solar reflections.

Although it supports HDR10, providing 10-bit color depth, colors may appear saturated in darker scenes due to fixed brightness metadata. The Dolby Audio system aims to improve sound clarity for a more balanced auditory experience. The TCL S5400 operates with the Android TV operating system, allowing voice commands for content search, app streaming, or music playback, with an estimated energy consumption of 5 kWh per month.

The Samsung HD H5000F is designed for less demanding uses. Its 32-inch LED screen has HD resolution (1366 x 768 pixels), resulting in fewer visual details compared to a Full HD TV, which reduces image texture and contours. Conversely, PurColor technology ensures more vibrant colors, and HDR10+ support automatically enhances contrast. The sound also adjusts automatically according to ambient noise. This Smart TV runs on the Tizen system and consumes about 3.6 kWh monthly, in addition to integrating the Knox security system to protect data and passwords.

The LG LR60 is another entry-level Smart TV, equipped with a 32-inch LED screen. Its Alpha 5 AI Gen6 processor performs upscaling, but only for content with a resolution lower than the native screen resolution, which is 1366 x 768 pixels. HDR10 provides 10-bit color depth, and an AI feature adjusts brightness according to the room lighting. The sound experience is enriched by virtual 5.1 surround sound. The TV uses the webOS system and includes a game panel that displays metrics, such as FPS, without interrupting the game. Its estimated monthly consumption is 5.06 kWh.

The AOC 32S5135 is also positioned as a basic Smart TV focused on offering good cost-benefit. This model features a 32-inch DLED screen with extremely thin bezels, giving it a more refined look. However, its resolution is limited to the HD standard. The TV does not support HDR and has a brightness restricted to 200 nits, which makes viewing difficult in very bright locations. For audio, it has a two-channel stereo system with Dolby Digital technology. The operating system is Roku OS, compatible with Alexa, Apple Home, and Apple AirPlay, with an approximate energy expenditure of 5.69 kWh per month.

The The Frame 32LS03C is ideal for those seeking elegance and a minimalist look. With only 2.5 cm thickness, this 32-inch TV features customizable frames and anti-reflection technology, making it look like a painting when mounted on the wall. Its QLED screen offers a wider range of colors and contrast than traditional LCD screens. It has native Full HD resolution and HDR10+ support for adjusting brightness mapping in each scene. A differential feature is the motion sensor, capable of turning off the device if no presence is detected. Energy consumption is around 5.4 kWh/month.

The Aiwa Android HD is a simple 32-inch Smart TV with DLED backlighting, limited to playing HD videos and content. Despite being elegant and having ultra-thin bezels of only 1.4 mm, it supports HDR10 to optimize colors and contrast. The IPS panel improves viewing at wider angles, and the Dolby Audio sound system promises richer and more immersive sound. Estimated consumption is 4.81 kWh per month, and it operates with Android TV, integrating voice commands via Google Assistant.

The Philco PTV32G70RCH focuses on providing a basic image experience. This 32-inch television uses an LED backlit LCD panel with a maximum resolution of 1366 x 768 pixels (HD). It includes Dolby Audio to balance sounds but does not support image optimization features like HDR or Dolby Vision, making it a good alternative for secondary use, such as in the kitchen or office. The Smart TV runs on Roku OS and comes pre-installed with Netflix, YouTube, and Globoplay, consuming an average of 3.86 kWh per month.

A slightly better value-for-money model is the Philco PTV32K34RKGB. Also with a 32-inch LED screen and HD resolution, this device stands out for its infinity bezel design, giving it a more sophisticated look. Image quality is enhanced by HDR10, which expands color depth to 10 bits. The sound system features the Dolby Audio badge and 20 WRMs of power for greater immersion. Consuming about 3.3 kWh monthly, it uses the Roku OS system for accessing streaming applications, although it does not have Bluetooth support.

Final Considerations on Choice

When deciding which 32-inch TV to purchase, it is crucial to analyze the physical and technical characteristics of the device. It is important to note that the AOC 32S5135 is the most economical option on the list, costing less than R$ 900. Although limited to HD resolution, it offers the Roku OS system and thin bezels for a modern design.

32-inch TVs are suitable for smaller rooms because they take up less space and provide comfort at short viewing distances. Furthermore, they have more accessible prices than larger models (above 40 inches), fitting into tighter budgets.

Determining the ideal TV size depends on the distance between the sofa and the device. A common industry reference suggests dividing this distance (in centimeters) by three. Following this rule, a 40-inch TV would be appropriate for a distance of 1.2 meters between the sofa and the TV. However, personal preferences should complement this formula.

A 32-inch TV has a diagonal of 81.28 cm (considering 1 inch = 2.54 cm). Generally, these TVs measure between 40 cm and 45 cm in height and between 70 cm and 80 cm in width, varying depending on the model. Although 20-inch TVs are rare and often limited to open broadcast signals, the current industry works with models of at least 24 inches.

It is possible to use a 32-inch Smart TV as a PC monitor through an HDMI cable, allowing dual use without needing a separate monitor. However, it must be noted that a 32-inch TV requires significant space on the desk and can cause discomfort due to excessive proximity to the screen. Additionally, TVs usually have higher input lag compared to monitors, which can cause a slight delay between mouse or keyboard commands and the action displayed on the screen.

Is it time to replace your old television with a smart TV model? We have compiled five of the best smart TVs on sale on Mercado Livre, where discounts reach up to 50%. This selection covers a full range of sizes—from compact 32 inches, ideal for a bedroom, to immersive 65 inches for the living room. The selection includes trusted brands (Philco, Philips, and LG), various systems (Roku TV and webOS with AI), resolutions (Full HD and 4K Ultra HD), and price ranges (from R$ 923 to R$ 3,300).

To simplify the selection process, the models are organized in ascending order of size, allowing you to quickly determine which option suits the required room. For each model, we have summarized the main features, price, discount size, and intended use.

Philco P32CRB 32″ Model

The Philco P32CRB 32″ is the most compact and affordable option on the list. Its size is perfect for a bedroom, kitchen, home office, or secondary room. Its compact dimensions (42 cm high by 42 cm wide) facilitate installation in small spaces.

Key Features:

Suitable for: Bedroom, kitchen, home office, secondary room, secondary use in small homes.

Philco P43VIK 43″ Model

The Philco P43VIK 43″ is a balanced option. Its size is suitable for a small or medium living room, a larger bedroom, or a multi-functional space. This is a significant upgrade from the 32″ model, requiring only an additional R$ 525, with a transition to Full HD resolution and richer sound.

Key Features:

Suitable for: Small or medium living room, larger master bedroom, compact apartments, users who need Full HD with a good price-to-quality ratio.

Philips 50PUG7300 50″ Model

The Philips 50PUG7300 50″ offers a transition to 4K resolution with a premium feature package. Philips is a global benchmark in premium TV manufacturing, especially due to its color processing—the HDR10+ technology here provides significantly superior contrast, colors, and brightness compared to standard HDR10.

Key Features:

Suitable for: Medium or large living room as a primary TV, those who value 4K image quality with HDR10+, users of Alexa or Apple Home assistants, home theaters with immersive sound.

LG PRO 55UN85C 55″ Model

The LG PRO 55UN85C 55″ is a 2026 model from LG's new premium PRO line with integrated artificial intelligence. The AI technology recognizes the content type (movie, sport, game) and automatically adjusts image and sound parameters frame by frame. When paying via Pix, a 50% discount is offered, which is the highest percentage discount on the list—half the original price.

Key Features:

Suitable for: Large living room as a primary TV, those who want the newest AI model, LG ecosystem users, premium home theater, the largest absolute discount on the list.

LG PRO 65UN85C 65″ Model

The LG PRO 65UN85C 65″ is the 65-inch version of LG's new premium PRO line from 2026. It uses the same technology as the 55″, but the screen provides a cinematic experience close to a professional home theater. The 65-inch size is optimal for a living room measuring between 15 m² and 25 m² with a viewing distance of 2.5 to 4 meters from the sofa.

Key Features:

Suitable for: Large living room (15 m² – 25 m²), near-cinema experience at home, movie lovers, those who want the perfect size for immersive series and movies without moving to 75″ (which requires a greater distance).

Choosing the right smart TV depends on three main factors: room size, sofa distance, and budget. For small bedrooms, kitchens, and secondary rooms, the Philco 32″ (R$ 923) is excellent, as HD is sufficient for close viewing distances. For a small or medium living room or a larger bedroom, the natural step up is the Philco 43″ Full HD (R$ 1,449). For a medium or large living room as a primary TV with 4K quality and immersive sound, the Philips 50″ with HDR10+ and Dolby Atmos (R$ 1,973) offers a premium package. For a large living room with a premium 2026 AI model, the LG PRO 55″ (R$ 2,498) is a great opportunity with a 50% discount—the largest percentage reduction. And for a cinema-like experience in a living room of 15 m² or more, the LG PRO 65″ (R$ 3,300) is the ultimate choice.

A practical rule is combining screen size with viewing distance. For bedrooms and kitchens (distance 1.5–2.5 meters), smart TVs sized 32″–43″ are suitable. For small living rooms (2–3 meters), 43″–50″ is optimal. For medium and large living rooms (2.5–4 meters), 50″–65″ provides an immersive experience. For very large living rooms (over 4 meters), 65″–75″ or larger is recommended. An additional factor is resolution: 4K models allow closer viewing without losing quality, whereas Full HD requires a proportionally greater distance for good perception.

It depends on size and use. For screens up to 43″, the difference between Full HD and 4K is barely noticeable at a normal viewing distance—Full HD performs excellently. For screens 50″ and above, 4K is significant—greater sharpness, better utilization of streaming content (Netflix and Prime Video have a growing 4K catalog), and future-proofing. Our selection reflects this: both Philco models up to 43″ are Full HD (good value for money), while the Philips 50″ and LG 55″/65″ are 4K Ultra HD.

Each system has its strengths. Roku TV (present in the Philco models in this list) is the simplest and most intuitive, ideal for those who don't want complications—all apps are on the main screen in a grid. LG's webOS (in the 55UN85C and 65UN85C models) offers a smooth interface with a magic remote, good integration with ThinQ AI, and extensive support for premium audio and video formats. Google TV (not in this list) provides personalized recommendations based on AI and full integration with Google Assistant. For simplicity—Roku; for advanced features—LG webOS; for personalized recommendations—Google TV.

Yes, for those seeking a premium experience. The LG PRO 55″ (R$ 2,498 with 50% discount) offers 5 inches more, an AI processor, integrated ThinQ AI, and the webOS 2026 system, costing an extra R$ 525 compared to the Philips 50″ (R$ 1,973). For primary use as a TV in the living room with longevity (6+ years), the extra investment pays off in image quality with AI and an updated system for a longer period. For those prioritizing native HDR10+ and Dolby Atmos, the Philips 50″ is better value for less money. Both are excellent choices, depending on priorities.

It depends on room size. The difference between the LG 55″ (R$ 2,498) and LG 65″ (R$ 3,300) is R$ 802, and 10 inches represents about 40% more screen area (not 18%, as one might linearly assume). For rooms measuring 15 m² or more with a sofa at a distance of 2.5–4 meters, the 65″ provides a significantly more immersive experience—it is worth every penny. For smaller rooms with a sofa less than 2.5 meters away, the 65″ might be too large and tiring for the eyes—the 55″ is better suited. Practical rule: multiply the TV diagonal by 1.5 (in meters) for the minimum recommended distance in 4K—for 65″ this is 2.47 m; for 55″—2.10 m.

Usually no. On screens from 32″ to 43″ at a normal viewing distance (1.5–2.5 m), the difference between Full HD and 4K is practically imperceptible to the human eye—the pixel density of Full HD is already high enough at this diagonal. 4K models of these sizes cost significantly more without a practical increase in visual quality. For 32″ and 43″, it is worth investing in other features (HDR, better system, more HDMI). For 50″ and above, 4K is worth every penny.

Prices and product availability change frequently, so do not delay. Visit the links, compare models, and take advantage of discounts while they are available.

If the intention is to modernize the living room or replace the current television, Amazon offers various options for 4K Smart TVs at competitive prices. Three notable models have been selected, characterized by 43-inch screens, advanced connectivity, and the ability to display high-definition content.

The LG 43AU801C0SA offers 4K UHD resolution and uses the α5 Gen5 AI processor, which automatically optimizes audio and video quality according to the displayed material. This device supports HDR10, HLG, and operates with webOS, in addition to being compatible with voice assistants such as Google Assistant, Alexa, and ThinQ AI, making it ideal for those seeking practicality combined with technology.

Additionally, the LG NanoCell line stands out due to its light filtering technology, providing more vibrant and pure colors compared to traditional LED panels. The 43UN85CBPSA model also features 4K resolution, artificial intelligence processing for image enhancement (upscaling), and support for various voice assistants, while the webOS system ensures intuitive navigation on streaming platforms.

Meanwhile, the Semp 43S62 functions natively with Google TV, allowing direct access to the Google Play catalog and integration with Google Assistant, presenting an interface organized by user profiles. With a 43-inch screen and 4K resolution, it includes support for HDR10+ and Dolby Audio for an immersive sound experience. Its configuration is complemented by three HDMI ports, Wi-Fi, and Bluetooth, offering good value for money.

It is important to note that offers on Amazon are dynamic, and stocks with advantageous prices can run out quickly. If any of these models pique your interest, it is recommended to check the promotion immediately before the commercial conditions change.