Meta's recent commercial terms establish the possibility of automated collection of content from news portals for the training of artificial intelligence systems. These new guidelines apply to pages linked to companies that use Facebook, Instagram, WhatsApp, and Messenger services and are scheduled to take effect on October 30th.
According to research by the Nieman Journalism Lab, affiliated with Harvard University, these rules could pave the way for Meta to gain access to journalistic materials without needing to negotiate licenses with content producers.
The commercial terms grant companies permission for Meta to employ 'automated software (such as web scrapers, bots, robots, spiders, crawlers, and user agents) and create test credentials to access, index, cache, analyze, collect, retrieve, or crawl the domains, webpages, or URLs (and any content available through them) associated with their products or services.'
Additionally, the rules stipulate that 'Meta may use any content from these domains, webpages, or URLs to provide, develop, improve, research, train, and maintain the integrity of Meta Company Products, services, and features provided under these Commercial Terms and any other applicable supplementary term.'
Companies that choose not to accept these conditions will have the option to suspend the use of the platform's products for commercial purposes. However, there is no specific alternative that allows refusing only the content collection. Tecnoblog contacted Meta for a response on this point.
This debate arises one month after the launch of Meta One, a subscription that imposes costs on companies and creators to be able to post links in certain posts and Reels. In the Brazilian market, the plans for this service reach up to R$1,999 monthly.
Meta seeks to consolidate its position in the artificial intelligence sector by investing in proprietary models and developer-focused tools, in addition to seeking new data sources to enhance its systems. Previously, the company had paused a project monitoring corporate computer usage after reports emerged of personal data exposure of employees.
Currently, media outlets depend on these platforms to publish reports and attract readers, but they may disagree with the use of this material in AI product development. In Brazil, the use of journalistic content by AI systems has become a regulatory issue, as the Administrative Council for Economic Defense (Cade) is investigating Google for practices related to the use of news in its AI products.
In a statement presented to the body in March, Google argued that AI Summaries do not harm journalism. On the other hand, publishers contest the business model of Google's tools, which display information taken from journalistic pages without guaranteeing that the reader is directed to the original websites.

