Before 42-year-old Arish Sirkissoon became LX Seth, before the appearance of films, premieres, awards, and the drive to build an industry around himself, there was a boy living in Durban whose desires seemed almost unrealistic to those around him. He dreamed of becoming a pop star, not just a singer.
When he openly declared his goal, people laughed. He recalls: 'I remember voicing my ambitions and telling people that I wanted to be a pop star. I was ridiculed. Many people laughed at this idea and probably decided it was an unattainable dream.'
He grew up on North Coast Road in North Durban, where almost his entire family lived. His parents, Anita and Angat Sirkissoon, had a younger daughter Aileen and a son whose imagination was far broader than the surrounding world. He noted that 'there were not many Indian celebrities or artists who were mainstream figures I could look up to.'
Bollywood offered great stars like Amitabh Bachchan and Shah Rukh Khan, but the idea of an Indian boy from Durban creating his own mainstream entertainment career was another matter.
He attended Avoca Secondary public school, which he described as 'basic in amenities but rich in quality teachers.' By the age of 21, Sirkissoon began acting on his ambitions. Instead of celebrating his birthday, he decided to use the money to register a company and start his first business—Fusion Records.
His parents agreed to let him invest in the venture, although they held a more modest celebration. He emphasized that this demonstrated his ambition even at a young age. Although his parents wished for him to pursue education, they did not hinder his creative aspirations, supporting him on the condition that he continued his studies and self-development.
After school, he earned a Bachelor of Social Sciences degree from the University of KwaZulu-Natal, followed by a Master's in Psychology through UNISA, and completed an MBA at MANCOSA. He admits that he did not formally study film; although his bachelor's included a dramatic component, he never went to film school in the traditional sense, instead studying the works of great masters like Steven Spielberg and George Lucas, as well as producers like Jerry Bruckheimer, absorbing the mechanics of filmmaking.
His stage name, LX Seth, came from a traditional tree associated with his family's ancestral home in India. He drew inspiration from the carving on the tree, turning this connection into a pseudonym. Music already occupied a significant part of his life, and he built a recording studio in a small house in Windzy near the family residence.
His sister Aileen became an unintentional participant in the process, listening to recordings while trying to fall asleep, and eventually became one of the first people whose opinion he valued. Soon, his first song, 'Off the Hook,' was signed by T-Series in India after being heard by Darham Sevraj, and then it reached Universal Music. Music videos appeared on MTV and Channel O, and singles topped the charts.
However, the music business quickly transformed due to Napster and LimeWire, which facilitated illegal music sharing, as well as digital piracy. For Sirkissoon, this change led to an unexpected path into another area of entertainment. He started with dubbing foreign films into English and composing music for them, but gradually turned his attention to storytelling, production, sound, visuals, and the entire creative process.
Film ceased to seem like an unattainable field. He aimed not just to participate in others' projects but to understand the entire process and control the presentation of his own stories, wanting to write, produce, and direct them himself because he had a very clear vision.
His interest in cinema arose even earlier when James Bond introduced him to the combination of action, comedy, suspense, and character that holds the viewer's attention. Horror also attracted him, especially the works of Wes Craven, whose films simultaneously frightened and sparked curiosity about how that fear was created. He was also interested in films like 'Scream,' 'The Blair Witch Project,' and 'I Know What You Did Last Summer,' developing an interest in psychological thrillers and horror.
His first major film project was 'Tokoloshe: The Calling,' created in 2020. He wrote, shot, composed the music, and edited the film, although he did not direct it. The film intentionally left the ending ambiguous. It became one of the early South African works on Prime Video, but its release coincided with the beginning of Covid-19, which halted the film industry. During this time, people working with him advised him to move into directing.
He followed this advice. 'The Castle' was his directorial debut in 2022, followed by the psychological thriller 'You're Next' in 2023. In 2024, 'Highway Sheila: Resurrection' was released, where he took on even greater responsibility by writing, shooting, and producing the film. It ran in theaters for eight weeks and attracted about 20,000 viewers, while two versions later released on YouTube garnered around 100,000 views, which he felt cemented him as a serious player in the industry.
By 2025, his activities expanded to documentary filmmaking with 'The Bengal Tiger: The Rajbansi Story,' which he wanted to create because he felt his hero's story deserved preservation. He also founded LX Seth Academy in collaboration with Nu Metro Cinema. Sirkissoon recognizes the small number of known Indian South African filmmakers, but the academy is not only for youth; he wants to provide opportunities for those who have long been outside the industry and are now looking for a way in, offering practical experience rather than just another diploma.
He believes that a creative person needs to diversify their brand. Filmmaking coexists with work at the academy, creating projects for others, his podcast Behind the Brand: The LX Seth Podcast, and the magazine The LX Factor Magazine. Music remains part of his work: he still writes music for his films and claims that his latest film was entirely composed and orchestrated by him. He concludes that one cannot rely on a single field of activity, and he has been doing this since the age of 14.
Perhaps this explains why, when answering the question about advice for his younger self, Sirkissoon does not list a long series of lessons or avoided regrets. His answer is simple: 'Keep moving forward.' He acknowledges that the industry has its ups and downs, but his instinct has always been to keep moving, rather than looking too long in the rearview mirror.
His ambitions have changed drastically since the boy from North Coast Road declared his desire to become a pop star. Today, he wants to be remembered as one of the great cinematographers to emerge from South Africa. He also wants to be known as someone who supported young talent. He emphasizes that you don't need to start with millions or have the biggest institution; you can start almost from scratch, keep moving, learn as you go, develop skills, surround yourself with the right people, and ultimately create something much bigger than what you started with.
A new chapter awaits: 'Highway Sheila 2' is scheduled for release on December 4th, and other projects include a documentary about businesswoman Viviane Reddy, 'Love Has No Boundaries' based on the book by dermatologist Dr. Raja Singh, and a reality show project. Off-camera, scripts, and business meetings, Sirkissoon describes himself as an introvert who feels happy in a small circle of friends. He watches horror and psychological thrillers, follows documentaries about real crimes, and has even become interested in animation again thanks to X-Men '97. Sirkissoon loves cooking, plays Fortnite on PS5, listens to music, and unsurprisingly, is still constantly brainstorming ideas and stories because 'I have always wanted to create. That is who I am.'
_
