Netflix announced on Tuesday, the 13th, the acquisition of exclusive rights to broadcast all matches of the 2030 World Cup in both Spain and Andorra. This agreement marks the streaming platform's entry into the broadcast of the men's World Cup in these two territories.
The contract covers the 104 matches of the World Cup, which will mark the centenary of the tournament. In addition to live game broadcasts, Netflix plans to provide additional content, including pre-, halftime, and post-match programs, as well as a daily summary on competition days.
It is important to note that this agreement is strictly limited to Spain and Andorra, meaning Netflix will not broadcast the championship in other locations, such as Brazil. The financial values involved in the negotiation were not made public.
The 2030 edition will be hosted mainly in Spain, Portugal, and Morocco. To celebrate the 100 years since the first World Cup, held in Uruguay, there will also be three special matches in Argentina, Paraguay, and Uruguay itself.
The original tournament took place in 1930 in Uruguay, and the 2030 edition aims to pay tribute to the competition's trajectory and the South American countries linked to its origin. Spain is among the host countries, alongside Portugal and Morocco.
Obtaining the rights to the men's World Cup is part of Netflix's strategy to expand in the live sports broadcasting sector. Additionally, the company secured the rights to the Women's World Cups of 2027 and 2031 in the United States and Canada.
Beyond football, the platform has diversified its sports catalog with partnerships and events related to the NFL, MLB, WWE, boxing, and mixed martial arts (MMA). With the 2030 World Cup, Netflix seeks to consolidate its presence in one of the largest global sporting competitions by investing in live broadcasting and complementary content to engage fans.

