Facebook is introducing a feature called 'Your Algorithm,' which gives users the ability to specify which topics they would like to see more or less frequently in both the Feed and Reels. This functionality uses artificial intelligence (AI) to refine suggestions based on these declared preferences.
This addition expands the modes of engagement with the social network's algorithm. Instead of relying exclusively on metrics such as likes, comments, or viewed videos to infer interests, the system will now accept written commands provided by the users themselves.
The feature had already been implemented on Instagram, where it allows users to add and manage topics of interest in a specific section, accessible through the three-dot menu on posts. Within this same menu, users can select the options 'I am interested' or 'I am not interested.' These buttons can also be displayed directly under certain posts, and the user's response may lead Facebook to ask additional questions to better understand their preference.
Another available option is allowing the user to describe in their own words the type of content they wish to find with more or less frequency. According to Meta, recommendations will be adjusted in real time, with potential modifications during the same usage session.
Currently, Facebook uses behavioral indicators to estimate each individual's interests; likes, comments, and watched videos are factors that determine which posts appear in the feed. However, Meta is now integrating large language models (LLMs), which have the capacity to interpret instructions in natural language and consider word context.
In practice, this means the user can directly express what they are looking for, overcoming the need to only signal preferences through passive interactions with posts. The company claims that this combination makes recommendations much more adaptable.
