A major piece of news has emerged concerning the new iPhone 18 Pro and iPhone 18 Pro Max models from Apple. According to reports, the company has reduced component orders for these phones due to lower-than-expected demand. Plans for component orders in October have been decreased by 15–20% compared to initial forecasts. The main reason cited for this reduction is the increase in the cost of the phones themselves.
Is the high price of the iPhone a problem?
This year, Apple increased the starting price of the iPhone 18 Pro series by $100 compared to previous models. According to the report, the starting price for the iPhone 18 Pro in the US is $1,199, and the iPhone 18 Pro Max is $1,299. This forces buyers to spend more money to acquire these devices.
Due to the high cost, some consumers may postpone their purchase. Furthermore, it is reported that the waiting time for iPhone delivery in over 30 markets has been shortened. This suggests that demand for the phones has slowed down compared to the previous period. Apple has not officially commented on this report.
The rise in memory chip prices is also one of the reasons
The reduced demand for the iPhone 18 Pro is caused not only by the price but also by the increasing cost of memory chips. There is high global demand for advanced chips and memory used to create artificial intelligence data centers. This puts pressure on supply and increases costs. This factor may affect smartphones and other electronic goods. Apple had previously raised prices on its iPads and MacBooks in June. Now the company has to adjust production plans due to the increased cost of memory chips and expensive phones.
Not all iPhone models have been released
Apple released its premium iPhone models in September of this year. According to the report, the standard iPhone 18 and iPhone Air models may be released later, in 2027. As a result, the company lacks readily available, less expensive new models at the initial launch stage that could attract more customers, which could potentially affect overall sales volume.
Is this a warning sign for Apple?
The reduction in iPhone 18 Pro production does not mean that Apple will face serious losses. Since the prices of the company's premium phones have risen, the impact of lower sales volume on revenue will depend on many factors. Customer reaction in the future will be very important for the company. Additionally, Apple's foldable phone, the iPhone Duo, will be available for purchase from October 23rd, with a starting price set at $1,999. It remains to be seen how much buyers will like such an expensive phone.