Agrotourism experts call for fair distribution of tourism boom in South Africa
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Agrotourism experts call for fair distribution of tourism boom in South Africa

Despite South Africa welcoming over one million international tourists in recent weeks, experts emphasize the need for local residents to benefit from this influx, as agrotourism is closely linked to rural development.

According to the Department of Tourism data, the total number of international arrivals from January to August 2026 reached 7,581,455, which is 11.7% higher compared to the same period last year.

Jackie Taylor, founder of Agritourism Africa, noted that many international tourists are interested in Africa because of its offerings. She stressed that the key aspect of agrotourism is its community orientation, and all of Africa is built on the principle of community.

Taylor added that agrotourism encompasses farming, farmers, and farming communities, focusing on strengthening the rural economy and empowering society. It is important that agrotourism maintains its character as a tool for community development.

She expressed concern that although the figures look promising, agrotourism is not receiving due recognition and attention. Taylor stated that she founded the non-profit organization more than ten years ago and has held meetings with national and provincial departments, but has not seen significant efforts to raise awareness.

The expert also voiced concerns about the difficult economic situation affecting local agrotourism businesses. She noted that after the Covid-19 pandemic, agrotourism gained some momentum as people became more interested in nature. However, she pointed out that success is uneven: the Western Cape showed positive results, while KwaZulu-Natal and Limpopo did not, and the entire country needs to benefit.

Noko Masipa, a member of the provincial legislative body for agriculture, economic development, and tourism in the Western Cape, commented on the rise in visitors to South Africa, especially in the Western Cape and Cape Town. He stated that collaboration between government and industry allows for the creation of a sustainable ecosystem that transforms agricultural potential into real economic growth, and that the role of government should be to facilitate, not hinder.

The Minister of Agriculture, Economic Development, and Tourism for the Western Cape, Dr. Ivan Meyer, noted that winemaking and agrotourism are among the strongest assets of the country's tourism sector. These industries showcase the best of South Africa's landscapes, hospitality, heritage, and agricultural expertise.

He emphasized that investments in winemaking and agrotourism contribute not only to tourism growth but also to creating more sustainable rural economies and ensuring livelihoods for future generations.

Tourism Minister Patricia de Lille stated that the August figures indicate high demand for South Africa and underscore the importance of converting the growing number of arrivals into greater economic value. She called for a focus on turning this demand into investments, jobs, and economic opportunities, while also providing visitors with more places to visit and experiences, ensuring that the benefits of tourism reach more communities across the country.

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Increase in vegetable supply may lower prices for buyers in South Africa
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Increase in vegetable supply may lower prices for buyers in South Africa

Fresh produce markets in South Africa saw sharp price fluctuations this week, driven by double-digit increases in the cost of potatoes and tomatoes, while the price of onions remains abnormally high compared to 2025 levels. However, as harvest volumes increase in key production areas, the market may soon change direction.

According to the latest report from agricultural economist Konsa Moraba, prepared by Agricultural Market Trends (AMT), the current price rise is largely due to temporary stock shortages, but incoming supply could quickly exert downward pressure on several commodities.

Moraba noted: 'High prices attract attention. The growth in supply tells you whether this price will hold.'

Potatoes showed a jump of over 15%, reaching an average of R77.49 per 10 kg. Although low initial stock levels initially supported the price, Moraba indicated that larger inflows during the week could reduce the average weekly figure.

Tomatoes were the main driver of the increase, rising by 44% to R12.24/kg, despite a 7% weekly volume increase. Current prices are 19% higher compared to last year, mainly because overall market volumes remain about 9% lower than in the same period last year.

Moraba predicts that high prices will persist until October, but warmer weather, weakening demand mid-month, and seasonal supply influx starting in mid-November are likely to ease pressure on consumers.

Onions continue to hold at record high prices—R148.48 per 10 kg, which is 268% higher than last year. Despite a slight decrease of about 3% last week, a major short-term market correction is unlikely.

Moraba explained that as long as large volumes have not started arriving from the Northern Cape, and some producers in Limpopo have finished harvesting, limited supply may maintain relatively stable prices.

Other changes among vegetables included: carrots rose by 4% to R3.93/kg, despite a 40% surge in volume; bell peppers averaged R13.74/kg, while green peppers rose to R10.43, and yellow (R23.87) and red (R24.03) decreased; string beans increased by 23% to R21.92/kg, sweet potatoes jumped to R5.92/kg, butternut reached R8.93/kg, and cucumbers cost R11.99/kg; garlic fell another 10% to R79.43/kg.

The fruit sector showed a mixed picture, combining strong volume pressure and seasonal transitions. Bananas dropped to R8.79/kg after a sudden 36% increase in weekly supply. Moraba noted that supply may stabilize or decrease by the end of the year, which will support prices.

Apples and pears showed a slight drop to R10.28/kg and R8.76/kg respectively. Since overall market volumes are significantly lower than in the last two years, both crops are expected to rise by the end of the year.

Oranges slightly recovered to R2.56/kg but remain 41% cheaper than last year, thanks to increased annual volumes, reduced export shipments, and quality issues. Meanwhile, lemons strengthened to R5.09/kg, and grapefruit rose to R5.21/kg.

Among subtropical and niche items, avocados fell by 5%, although reduced supply at the end of the year should ease the situation for producers. Table grapes strengthened to R74.55/kg ahead of the first local harvest in early or mid-November, pineapples rose to R8.58/kg, and blueberries reached R56.87/kg.

As market conditions develop, producers and buyers should closely monitor volume flows rather than relying solely on sharp price spikes.

Study shows that land ownership alone is insufficient for the development of rural areas in South Africa
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Study shows that land ownership alone is insufficient for the development of rural areas in South Africa

Discussions about rural development in South Africa often begin with the assumption that if rural households have more land, they can produce more food, earn more money, and become commercial farmers. This concept features in several government programs, including the National Development Plan to 2030, the Integrated Rural Development Programme, the Smallholder Support Strategy, as well as the Agricultural and Agro-processing Master Plan.

Within these documents and political rhetoric, it is expected that agriculture will be the main driver of economic growth in South Africa's former disadvantaged lands. This goal is rooted in the country's history. During colonialism and apartheid, laws such as the Natives Land Act of 1913 restricted land ownership by Black communities and concentrated a significant portion of this population in former 'lands'. These areas were characterized by overpopulation, poverty, and inadequate infrastructure, which continues to affect life in rural areas to this day.

Modern agricultural and rural development policy therefore combines several objectives: correcting unequal access to land, increasing agricultural production and food security, creating jobs, expanding market participation, and fostering an inclusive rural economy. This has often implied providing smallholder farmers with land alongside agricultural resources, infrastructure, financing, training, and other forms of support aimed at increasing production and involvement in agricultural value chains.

However, findings from studies of two rural communities indicate that this picture is overly simplistic. A team of agricultural systems researchers from the University of the Free State examined the actual role agriculture plays in the livelihoods of rural households, the constraints on agricultural production, and alternative futures in agriculture.

The researchers worked with 132 smallholder farming households in two provinces. Household surveys, life experience interviews, farm mapping, and focus groups were used to collect data. The study sites were Emmaus, near Bergville, and the Drakensberg mountains in northern KwaZulu-Natal, as well as Taba Nchu, located about 60 km from Bloemfontein, the capital of the Free State. These communities were chosen because they are located in former lands but differ in their ecological and socio-economic conditions.

The study found that while agriculture remains important for ensuring food security and income for rural households, it is rarely the primary source of earnings. Instead, households combine farming with wage labor, small businesses, social grants, and other activities to sustain themselves.

This is significant because rural development policymakers who focus predominantly on increasing agricultural output or expanding land access (as is done in South Africa) overlook the interconnected factors that actually determine households' ability to improve their well-being. These factors include labor dynamics, infrastructure, markets, institutions, and household aspirations, which determine whether people can expand farming and whether they want to.

Agriculture is part of a broader subsistence system, not an independent path out of poverty. Agriculture is just one component of rural livelihoods.

The first phase involved a household survey that collected a wide range of information on land, production, income, and so on. Rural households in both locations varied greatly among themselves. Some households had very limited incomes and relied heavily on off-farm sources of income, such as social grants, wage labor, and small businesses. They often reinvested these resources back into farming. For most households, agriculture contributed to food security and provided some income, but was rarely sufficient to support the household independently.

Only 16% of households in Emmaus and 19% in Taba Nchu managed to exceed the South African Food Poverty Line (currently 868 rand or 54 US dollars per person per month), with off-farm sources contributing the largest share to their income. Differences between households matter. A household with a stable income from work can afford to buy livestock, hire labor, or invest in agricultural resources. A poorer household may own land but lack the money or labor to cultivate it. Thus, two households may have access to similar agricultural resources but vastly different opportunities to benefit from them.

The same applies to aspirations. Some households view farming primarily as a means of food provision. Others see it as an income source. Only 12% of household heads in Emmaus and 36% in Taba Nchu aspired for farming to become a business. Unmarried household members (aged 18 to 32) instead aspired to education, wage labor, or migration (64% in Emmaus and 80% in Taba Nchu).

This means there is no single path from smallholder farming to improved living conditions. Rural households start from different positions, face different constraints, and aspire to different futures. Viewing them as a single category of 'smallholder farmers' may lead to policies that help some households but have little impact on others.

Another notable finding was that land was not necessarily the biggest obstacle to increased production. Many households had access to land but could not utilize it fully. The study identified four barriers. First, labor. A household may have available land but lack sufficient labor to cultivate it. Second, infrastructure. For example, in Emmaus, poor roads and inadequate water infrastructure limited the potential for expansion or diversification of production. Third, in Taba Nchu, communal grazing lands were important for pastoralists, but conflicts over their use and management undermined productivity. Fourth, farmers could not always develop alternative farming enterprises. For instance, in Emmaus, people prefer growing maize and beans for self-consumption, leaving less land for market-oriented crops and other forms of farming activity.

An agricultural system may look productive and profitable on paper but still fail in practice if it does not align with the social and institutional realities of the community.

Rural households also have aspirations that extend beyond farming. One of the key lessons is that many rural households are not simply waiting for agricultural intervention; they have their own ideas about what a better future might look like. Many households participating in the study viewed farming as a means of survival and social protection, rather than a long-term commercial career. Young household members are not all interested in taking over the farm.

This does not mean that agriculture has no future in South Africa's former lands. Rather, the future of rural livelihoods will likely involve a combination of various activities. Rural development programs must be designed with this in mind. The entire system must be considered. Instead of only asking about whether farmers have enough land, fertilizer, water, or technology, the question should be how these factors interact with the household, labor availability, markets, institutions, natural resources, and people's aspirations. Instead of only asking how to turn smallholders into commercial entities, one should also ask: what combination of opportunities can help rural households build the future they desire? For the younger generation, in particular, the best opportunities may lie partially outside of agriculture.

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