Atibaia and its region were present at one of the main events on the Brazilian tourism calendar, the ABAV Expo 2026. The event took place at Expo Center Norte, in São Paulo, between September 30 and October 2, with the purpose of presenting the tourist attractions of the destination to professionals involved in travel sales and recommendations.
The fair brought together various sector actors, including travel agents, operators, representatives of tourist sites, hotel chains, airlines, and companies from various tourism segments.
Destination seeking new visitors
During the ABAV Expo, the delegation from Atibaia and the region exhibited products and experiences that can be incorporated into itineraries marketed by agencies and operators. Among the highlights presented were nature, gastronomy, accommodation options, and various tourist experiences, in addition to promoting partner enterprises and companies of the initiative.
This approach aims to establish a closer connection between the destination's representatives and the professionals who assist travelers in choosing locations for holidays, long weekends, or short breaks.
Why participate in a tourism fair?
For a tourist destination, presence at sectoral events also represents an opportunity to build relationships with those who work directly with the traveling public. ABAV Expo is an event focused on the professional market, bringing together, among other participants, guides, travel agents, hotel representatives, operators, and destinations. The event's agenda also included training sessions, business meetings, and networking activities.
Strengthening local businesses
In addition to promoting the destination, participation in professional fairs helps bring companies closer and generate new collaboration opportunities. Hotels, restaurants, tourist attractions, agencies, and other businesses linked to the tourism chain can benefit from greater visibility of the destination and the formation of new commercial contacts. The ultimate goal is to ensure that Atibaia and the region are increasingly considered among the options offered to tourists when planning their trips.
ABAV Expo 2026
The 53rd edition of ABAV Expo was held at Expo Center Norte, in São Paulo. According to the organization, the event managed to gather more than two thousand brands belonging to sectors such as accommodation, airlines, cruises, operators, agencies, insurance, transport, and technology.
