The active seller base on the e-commerce platform Flipkart has nearly doubled over the last fifteen months, according to Sakait Chaudhari, Senior Vice President and Head of Softlines, Grocery, and Marketplace.
Currently, there are about 1.4 million sellers registered on the marketplace. The growth in the number of sellers was 62 percentage points year-over-year (YoY).
The company attributes this growth to several factors: a zero-commission model, a simplified registration process, and AI-powered tools that help sellers improve assortment, pricing, and catalogs.
Listen to this article
Chaudhari noted that over the past year, the company consciously invested in easing the onboarding and development process for sellers on Flipkart. He emphasized that work was done across multiple levers to reduce business barriers, including zero commission, AI-powered seller dashboards providing data on assortment, pricing, and demand, as well as automated real-time seller registration and support.
Among the states, Gujarat is one of the fastest-growing markets for new sellers. Strong growth is also observed in Tamil Nadu, West Bengal, Assam, and Tripura. Surat has become the second-largest center for attracting new sellers in the country after New Delhi, where new sellers increased by more than 70 percent.
The company reported that the zero-commission model, introduced in November 2025 and subsequently expanded to the entire fashion category, reduced selling costs on the platform. Specifically, Flipkart recently extended zero commission to all fashion items sold on its marketplace and removed the price cap of ₹1,000.
According to Chaudhari, thanks to the zero commission, a larger number of sellers utilize this benefit and pass it on to buyers, or reinvest the funds into expanding product lines or categories. This has made Flipkart a more active marketplace, where more businesses and products find customers across India.
Furthermore, Flipkart has invested in AI-enabled seller dashboards that automatically provide information on trending colors, styles, price ranges, and regional demand. This allows sellers to shape their assortment based on consumer demand. Chaudhari added that this data helped them create a highly consumer-oriented assortment.
Flipkart has also simplified the seller registration process, allowing them to complete the procedure in about 10–20 minutes. The transactional assortment of the marketplace, which refers to unique stock keeping units (SKUs) sold by sellers, grew by 33 percentage points year-over-year. Customers are expected to see more than double the new assortment compared to the last Big Billion Days sale.
Before the festive season, Flipkart conducted five major events for sellers, attended by over 10,000 sellers who received support in cataloging, pricing, inventory, and advertising. Chaudhari stated that the company enters the festive season with high momentum but refrained from providing a specific sales growth forecast, noting that the overall momentum was very high and significant growth was achieved over the last 12 months.
Meanwhile, Amazon India announced that it added 300,000 sellers, bringing its marketplace base to over 2 million.