After appearing in several leaks, Samsung officially unveiled the Galaxy Buds On this Thursday. This is the brand's first wireless earbud with a clip-on design that attaches to the edge of the ear, similar to an earring or piercing, without obstructing the ear canal.
The device has already obtained relevant regulatory approval in Brazil. Documents accessed by Tecnoblog show that Anatel homologated model SM-U600, which corresponds to the Federal Communications Commission (FCC) registrations from the United States and was associated with these earbuds.
Although the certification allows for commercialization in the country, Samsung did not provide a launch forecast for Brazil, stating that it would not comment on the matter. In South Korea, the Buds On will be available on October 27th for 299 thousand won, which is equivalent to approximately R$ 1,150 in direct conversion.
The Buds On is primarily aimed at users who feel discomfort with in-ear models or conventional headphones, since it does not sit inside the ear canal. The intention is to allow extended use while maintaining awareness of ambient sounds without causing a feeling of ear blockage.
To create the fit, Samsung reported studying thousands of ear shapes and conducting simulations to balance the weight between the battery and the speaker. The earbud uses a flexible arm that helps secure it to the ear without concentrating pressure on a single point.
Playback controls can be activated by tapping the back, but the device also supports gesture recognition; for example, the user can accept or decline calls by moving their head.
This new device enters the market to compete with other similar solutions, such as the Huawei FreeClip 2, which was launched in Brazil in January, and its updated version, the FreeClip 2 S, launched in July. Both competitors are already available for purchase in the country.
According to Samsung, the battery offers up to 9.5 hours of uninterrupted playback on a single charge. The Galaxy Buds On incorporates the Snapdragon S7 Gen 1 Sound Platform chip, which enables local artificial intelligence processing. This allows for the integration of various functionalities.
Additionally, for calls, the Intelligent Clear Call feature uses three microphones, a bone conduction sensor (VPU), and machine learning algorithms to isolate the voice and reduce external noise, such as wind.
Since the format is open, there is an inherent challenge in audio reproduction because there is no sealing of the ear canal. To mitigate this, the company developed Audio Leakage Reduction, a system designed to guide sound waves to the ear and minimize external dispersion.
The TwinBoost acoustic set complements this solution by intensifying bass frequencies, which tend to lose impact in unsealed headphones. Furthermore, the Buds On has the ability to automatically adjust the volume according to the ambient noise level.


