On October 1st, Salesperson's Day, Caio Santomo, founder and president of CSX Holding, emphasized the pride of being a salesperson, a trait he considers essential in his business journey.
Even while leading a company that operates in various sectors, Santomo maintains direct contact with the commercial sector, viewing the ability to sell as a crucial competence for those who build, lead, and develop ventures.
In an interview, Santomo explained that everything he built began with his ability to sell. He related that before taking the helm of the company, learning to negotiate, listen, and convert opportunities into deals was fundamental to his personal development.
For the entrepreneur, sales transcend the merely commercial function; they integrate the growth strategy of a corporation and are intrinsically linked to converting plans into concrete actions.
Santomo argues that although structure, governance, technology, and planning are vital for an organization's advancement, they must be connected to business generation and commercial performance. He stresses that a company can expand and gain structure, but it cannot move away from what actually generates results.
He concludes that sales require preparation, discipline, reading, and execution, being the point where strategy materializes into practical results. Furthermore, Santomo advocates that business leaders must have a deep understanding of the commercial process, as negotiating, defending ideas, building trust, and presenting visions are part of the routine for those in leadership positions.
According to him, every day involves selling something—whether a solution, a project, or a vision for the future. The greater the responsibility, the more refined the capacity for communication, negotiation, and delivery of what was proposed must be.
On Salesperson's Day, Caio Santomo dedicated a message to the professionals working on the commercial front line across Brazil. For the founder of CSX Holding, this profession requires consistency, preparation, and aptitude for execution.
He expressed great respect for those who make a living from sales, describing it as a career that demands discipline, presence, preparation, and persistence. Santomo believes that every great business is born from someone willing to start a conversation, identify a need, and establish a bond of trust. Finally, he congratulated Brazilian salespeople on this special day.
This conviction permeates all of Caio Santomo's trajectory, who today leads CSX Holding but remains proud to affirm that he is a salesperson.