Porsche Design, the lifestyle brand belonging to the Porsche group, is planning to transform collectors' car garages into high-standard condominiums. This project, named Porsche Design Concours, is the result of a collaboration with the developer Newgard Development Group, based in Miami. The first units of this development will be launched in Dallas, Texas, and West Palm Beach, Florida, in the United States, with an expected inauguration in 2028.
Each of these developments will feature 22 private automotive studios, totaling 44 units. These spaces will range in size from 251 m² to 557 m² and will be sold with deeds, accessible only to guests. Although the prices for the studios and club membership have not been disclosed, each unit will be equipped with a mezzanine, a full bathroom, a climate control system designed to preserve vehicles, and a bar.
The concept aims to allow the owner to use the space to work during the day, relax in the afternoon, and host visitors at night, keeping their collection always visible. Project renderings display multi-level storage solutions, featuring models such as the 911 and Carrera GT, as well as a common area overlooking the collection.
An illustrative example shows a turquoise Porsche 911 from the 964 generation parked under a mezzanine housing an office and lounge, while a corner of the studio is dedicated to a workshop. A large part of the studios will be interconnected by an internal road called 'The Concours.' Unlike a traditional external corridor, this route has been designed as an automotive gallery, serving as a point of arrival, circulation, and exhibition of collections by the owners.
The architecture of the project was designed by Porsche Design and executed by the firms Gensler in Dallas and Urban Robot Associates in West Palm Beach. In addition to the private spaces, each complex will include an exclusive members' club, offering a restaurant, private lounges, coworking areas, outdoor terraces, and event venues. The complex will also offer spa services, a wellness center, padel courts, concierge, and 24-hour security.
It is important to note that despite the prominence of the brand's models in the images, it is not mandatory to own a Porsche vehicle to purchase a studio. The companies stated that the spaces can accommodate collections from various manufacturers, eras, and categories. Location is also a key factor in the proposal, as the goal is to situate each development within a 10 to 15-minute distance from the local collector community, integrating the space into the owners' routine, rather than just serving as a storage or retrieval location for cars.
Harvey Hernandez, founder and CEO of Newgard, emphasized that the initial concept of the project was never merely a vehicle depot, and that Dallas and West Palm Beach represent the beginning of a network that will be expanded to other American cities.