Amazon has introduced its new line of Kindle readers to the Brazilian market, featuring a redesign across several models. The entry-level Kindle, while retaining its 6-inch screen, receives a refreshed appearance and, for the first time, aluminum finish options, along with a promise of 30% superior performance compared to the previous model. The starting prices for these devices begin at R$ 899.
The basic Kindle with an aluminum finish is available in 32 GB capacity and in green and blue shades. Concurrently, the Paperwhite has been updated to feature a slimmer and lighter body, and the Signature Edition has also started incorporating aluminum into its structure. All models are available for purchase on the Amazon website starting this Thursday, October 1st.
The official announcement confirmed much of the information that had previously been disclosed through leaks. The new basic Kindle has 16 GB of storage and an estimated battery life of up to six weeks on a single charge. A notable change lies in the front design: the screen now aligns perfectly with the bezel, creating a visually continuous surface. This device will be marketed in purple and graphite colors, with a starting price of R$ 899.
Additionally, Amazon will exclusively offer the entry-level Kindle with a rear aluminum finish. This version preserves the compact format and 6-inch screen but upgrades the storage to 32 GB, selling for R$ 999. It will be available in blue and green colors.
It is important to note that the entry price corresponds to the price charged by the previous Kindle. In August, Amazon had adjusted the prices of several products in Brazil, raising the basic Kindle from R$ 599 to R$ 899.
The Kindle Paperwhite has also received aesthetic modifications. Its new version is thinner and lighter than its predecessor, maintaining water resistance and offering control over the front light temperature. Amazon guarantees a battery life of up to 12 weeks on a single charge. Meanwhile, the Kindle Paperwhite Signature Edition incorporates aluminum on the back, features 32 GB of memory, and adjustable front lighting. This edition has also gained the functionality of charging via a base with contact pins, known as pogo pins, and supports a double-tap gesture to turn pages.
Other changes observed in the new models include the repositioning of the power button, which has been moved from the bottom to the upper right side section—a change that was already speculated in recent leaks. The official prices for these new versions in the Brazilian market have not yet been disclosed.
According to the company, these new devices are part of a restructuring that allows the line to have finishes in the same color from beginning to end for the first time. The most recent update, in 2024, introduced a 7-inch screen on the Paperwhite and marked the arrival of the Colorsoft line in Brazil in 2025, with a screen capable of displaying up to 4 thousand colors. This year, Amazon expanded its portfolio with the launch of the new Kindle Scribe in Brazil.
