Ford announced its return to the World Rally Championship (WRC) with a factory team, making an appearance in 2028. This return is in partnership with the M-Sport team, under the Ford Racing banner. Next year, M-Sport will compete in the WRC using an updated version of the Ford Fiesta Rally2.
This will be Ford's first return with a formal factory team in the WRC since 2012. Although the brand had participated in the competition before, the previous vehicles were entered by private teams, without the official technical, financial, or administrative support of the manufacturer. The collaboration with M-Sport has a history, as the team was responsible for the official Ford program in the WRC between 1997 and 2012, winning titles in 2006 and 2007 with the Ford Focus. Ford's participation in the World Rally spans five decades, with its first title in 1979 with the Escort RS1800, driven by names such as Hannu Mikkola, Björn Waldegård, and Ari Vatanen.
Mark Rushbrook, Global Director of Ford Racing, expressed satisfaction with this new chapter, stating: “As we celebrate the 125th anniversary of Ford Racing, our 50-year legacy in the WRC stands out as one of our greatest prides due to its direct link to the fun and exciting cars that came from it. We can't wait to compete in rallies again in 2028 and beyond.”
In other news, Fernando Alonso secured his continuation in Formula 1 in 2027 with Aston Martin, alongside Lance Stroll. The Spanish driver, who started his career in 2001, will be 46 years old next season. Alonso mentioned that although he considered the 2026 Spanish GP as a possible farewell, he decided to stay, believing in his speed, determination, and the Aston Martin project.
Regarding the Brazilian automotive market, Volvo has decided to abandon the exclusive focus on electric vehicles and will bring the XC40 SUV in a hybrid version to Brazil. This change aims to meet the existing demand for internal combustion and hybrid technologies. The mild hybrid (MHEV) version is expected to arrive in the first half of 2027, as confirmed by the brand's president, Marcelo Kronemberger. This model uses a 48V system coupled with a 2.0 turbo gasoline engine, helping to comply with local emission standards and positioning itself as an entry-level option below the plug-in XC60 and XC90 models.
The Volvo line also received visual and technological updates, including redesigned grille, bumpers, and hood, sleek headlights, and a new 11.2-inch multimedia center with Google Gemini AI assistant. The safety package was enhanced with new sensors and cameras, offering features such as 3D 360° view and door opening alerts for cyclists.
Ford also showcased two new versions of the Ranger, the Tremor and the PHEV flex, which will be manufactured in Argentina in 2027. The Tremor will be an intermediate between the standard and Raptor versions, equipped with all-terrain tires, rugged trim, and a 2.3 EcoBoost turbo flex engine of approximately 300 hp. The Ranger PHEV, marking Ford's return to flex fuel in Brazil since 2021, will use the 2.3 EcoBoost with an electric motor integrated into the ten-speed automatic transmission. The international PHEV version generates 281 hp and has an 11.8 kWh battery, allowing it to travel about 43 km without using the combustion engine.
Volvo hybrid XC40 will return to being sold in Brazil (Repetition of the topic, maintaining context)
Volvo changed its strategy, recognizing the persistence of demand for combustion engines and hybrid technology, instead of accelerating the total transition to electric vehicles.
Ford, taking advantage of its 65 years at its factory in General Pacheco, Argentina, showed the Ranger Tremor and the Ranger PHEV flex, both scheduled for 2027. The Tremor incorporates the 2.3 EcoBoost turbo flex engine of about 300 hp, serving as a middle ground between the traditional Rangers and the off-road focused Raptor. The Ranger PHEV, meanwhile, combines the 2.3 EcoBoost engine with an electric motor, capable of traveling about 43 km solely on the 11.8 kWh battery.
Jaecoo 5 arrives for R$ 154,990 with 224 hp
The Jaecoo 5 is already available in Brazil in two configurations: Comfort, for R$ 154,990, and Prestige, for R$ 179,990, prices valid for the first batch of 3,600 units. Subsequently, prices will rise to R$ 159,990 and R$ 184,990, respectively. Its hybrid system combines a 1.5 turbo gasoline engine and an electric motor, operating with a 1.83 kWh battery, resulting in 224 hp and 30.1 kgfm. The vehicle reaches 100 km/h in 7.9 seconds, with a certified consumption of 15.5 km/l in the city and 13.7 km/l on the highway, offering a combined range close to 800 km. As a full hybrid, it does not require plugging in, being recharged by the engine and braking regeneration. The Comfort version already includes 18-inch wheels, dual-zone air conditioning, and a 9-inch multimedia system with wireless connectivity; the Prestige elevates the level with a 13.2-inch screen, panoramic roof, electric and ventilated front seats, Sony sound, and an ADAS package with 17 functions.
Finally, Toyota announced an investment of US$ 1.34 billion (equivalent to R$ 6.95 billion) in its Zárate unit, Argentina, for the arrival of the new Hilux. This is the largest investment by the automaker in the history of the Argentine industry, driven by local tax incentives. The launch schedule foresees the 204 hp 2.8 turbodiesel engine in the neighbor country in 2026, followed by the 48V mild hybrid (MHEV) variant in the first half of 2027. The Hilux BEV, fully electric, will initially be intended for fleets and mining companies, maintaining the body-on-frame structure and off-road capability, with 196 hp and a 59.2 kWh battery.


