iPhone 17 Pro Max 512 GB reaches lowest price in months on Mercado Livre

Before the Flipkart Big Billion Days 2026 sale, important news has emerged for iPhone buyers. The company has disclosed prices for the iPhone 17 and iPhone 15. Particular attention is drawn to the possibility of reducing the price of the iPhone 17 by approximately 20,000 rupees, although this price depends on bank offers and exchange bonuses.

The Flipkart Big Billion Days 2026 sale is scheduled for October 9th, with early access granted to Plus and Black members starting from October 8th. This promotion could be highly significant for those planning to purchase an iPhone.

Discussions about the iPhone 17 deal are active on social media. According to information from the Flipkart catalog, the effective price for the iPhone 17 model with 256GB storage may be 79,999 rupees. The current price for this model is 99,900 rupees, representing a difference of about 19,901 rupees.

However, it should be understood that 79,999 rupees is not a fixed price for all customers. This effective cost is achieved by combining various promotions. According to reports, the retail price of the iPhone 17 is set at 84,999 rupees, and after applying bank discounts and an exchange bonus, the price can drop to 79,999 rupees.

For buyers with a more modest budget, a significant discount is available on the iPhone 15. The Flipkart catalog shows that the effective price for the iPhone 15 may decrease to 63,999 rupees, provided the conditions of bank offers and the exchange bonus are met.

According to reports, the retail price of the iPhone 15 is set at 67,999 rupees. By adding a bank discount and a maximum exchange bonus of 3,000 rupees, the final effective price can reach 63,999 rupees. This makes purchasing the iPhone 15 attractive for those upgrading their old smartphone or using another mobile phone.

To better understand this deal, it is necessary to examine the changes in the pricing of the iPhone 17. Initially, the phone entered the Indian market at a starting price of 82,900 rupees. However, immediately after the release of the iPhone 18 Pro series, the price was raised to 99,900 rupees.

This is why the 79,999 rupee price from Flipkart appears as a very large discount when compared to the current price of 99,900 rupees, which is a difference of about 20,000 rupees. Nevertheless, if compared to the initial launch price, the picture is different. Therefore, buyers should not make decisions based solely on the percentage discount; it is important to consider the current price and what promotions are needed to achieve the stated price.

During the Big Billion Days sale, price reductions will not only affect the phones themselves. Flipkart offers various bank and payment promotions. The official sale page of the company indicates information about instant discounts when making qualified transactions with ICICI Bank and Axis Bank cards.

The exchange bonus also plays a key role in the deals for the iPhone 17 and iPhone 15. The value obtainable for an old phone depends on its condition and market value. Consequently, 79,999 or 63,999 rupees cannot be considered the final price for every customer.

This is the most important point for potential buyers: if you do not have a phone to trade in or do not meet the requirements of the bank offer, you will have to pay a higher amount. Furthermore, this sale will feature discounts not only on Apple products but also on smartphones from Samsung, Motorola, Google, Nothing, and other companies. Flipkart has already begun publishing information about discounts on numerous smartphones and electronic goods.

The iPhone 17 Pro Max with 256 GB capacity is being sold for R$ 8,781 via Pix on Mercado Livre. This premium Apple device is offering a significant 37% discount from its original price of R$ 13,999.

This model features an advanced camera system, including a wide lens with Optical Image Stabilization (OIS), a 120-degree field-of-view ultrawide, and a 3x optical zoom telephoto lens, all with 48 MP resolution. The front camera has 18 MP and allows for good photos in Portrait mode even when the phone is held vertically.

In terms of processing, the A19 Pro chip and 12 GB of RAM position this iPhone as the most powerful in the 2025 Apple lineup, ensuring high performance in demanding games and applications, in addition to integrating Apple Intelligence features locally. The 256 GB storage offers enough space to store photos and videos.

The 6.9-inch Super Retina XDR OLED display features 120 Hz ProMotion technology, providing excellent color fidelity and fluidity in transitions. With a maximum brightness of up to 3,000 nits, visibility remains high in any environment.

The construction of the iPhone 17 Pro Max uses Ceramic Shield on both faces, providing resistance to impact and drops. Additionally, the IP68 certification ensures protection against intense dust and accidental submersion.

The battery life is estimated by the manufacturer to be up to 37 hours of video playback. The device supports MagSafe and 40W fast charging via USB-C, allowing it to reach 50% charge using a 40W charger (sold separately).

Running the iOS 26 operating system, the 256 GB iPhone 17 Pro Max (available for R$ 8,781 via Pix) is equipped with 5G, Wi-Fi 7, Bluetooth 6.0, NFC, and eSIM support, and is expected to receive a minimum of five system updates.