The five-day Uttar Pradesh International Trade Exhibition (UPITS) 2026 concluded on Tuesday with the signing of 4400 Memorandums of Understanding (MoUs), totaling approximately 6500 crore rupees (about 680 million US dollars). Furthermore, potential business activity amounting to around 15,500 crore rupees was assessed based on business inquiries received during the event.
The fourth edition of this trade exhibition took place at the India Expo Centre & Mart from September 25 to 29. According to official data from the Federation of Indian Export Organisations (FIEO), published in a press release, the event was attended by 41,500 participants in B2B and business meetings.
These meetings were distributed as follows: 13,500 meetings took place in the Reverse Buyer-Seller Meeting (RBSM) zone, while approximately 28,000 business interactions were registered in the main exhibition area. Through these meetings, domestic and international buyers were able to directly agree on the foundations of long-term cooperation with entrepreneurs and manufacturers of the state.
Over the five days, the total number of visitors and buyers reached 598,693 people, including 174,990 domestic business buyers and 423,703 general visitors. These figures demonstrated growth across key business parameters compared to the 2025 event.
The total number of B2B meetings increased by 31.12 percent, rising from 31,650 in 2025 to 41,500 this year. Sessions with foreign buyers in the RBSM section grew by 123.1 percent—from 6,050 to 13,500, while meetings in the main exhibition area increased by 9.38 percent. The number of signed MoUs grew by 12.82 percent, reaching 4,400, and their estimated value increased by 142.54 percent—from 2,680 crore rupees (425 million US dollars) to 6,500 crore rupees (680 million US dollars). Business inquiries also showed a 24 percent increase, leading to an increase in potential business from 12,500 crore to 15,500 crore rupees.
International participation expanded: if the previous edition featured only one partner country—Russia—this year six partner countries joined: Russia, Austria, Japan, Singapore, Belarus, and Vietnam. Foreign delegations interacted with sectors such as manufacturing, information technology, electronics, textiles, and agricultural processing.
The main attraction for foreign and local buyers throughout the event remained Chief Minister Yogi Adityanath's ambitious 'One District, One Dish (ODOC)' scheme. Traditional crafts, handloom products, brassware, carpets, leather industry, and unique agricultural products from 75 districts of the state gained direct access to the global market.
Because MSMEs and local artisans received direct orders from international companies, the business nature of the event proved more practical and results-oriented. Overall, the exhibition represented a tangible and significant step toward transforming the state into a one-trillion-dollar economy.
