When starting any new venture—be it a shop, factory, showroom, or any other type of business—it is crucial to pay attention to the direction of placement. According to Vastu Shastra, the zone from north to east should be light, and from south to west—heavy. This means that the northern and eastern parts of the premises should remain relatively open.
To ensure good income, special attention should be paid to directions associated with water and air elements: north and east. The northern direction attracts clients, while the eastern helps retain them. If clients do not come or sales are low, this indicates a negative influence in the northern direction; if clients come but do not stay with you, the problem lies in the eastern direction.
From a Vastu perspective, the presence of toilets, storage rooms, kitchens, or the use of red and yellow colors in these directions creates a Vastu defect. Specialists involved in marketing or working in marketing departments in the eastern direction have a higher chance of establishing good business relationships.
If, despite great efforts, your business (showroom or product) does not gain recognition, you need to carefully examine the southern direction of your workplace. For achieving recognition and building a good reputation, it is critically important that the southern direction is balanced. Toilets and blue-black colors in this area can undermine your reputation, hindering the achievement of expected success, even with hard work.
If clients take a long time to pay after receiving goods, and money is delayed, negatively affecting cash flow and consequently the business, you should balance the southwest direction of your enterprise. Such a condition may be caused by the presence of a toilet, a fire element, or the use of black and blue colors in this area, which creates a Vastu defect. A drilling rig or a warehouse can also create a Vastu defect there.
For the business to develop simultaneously in terms of reputation and finances, it is necessary to closely monitor the directions associated with the fire element. The business cannot function without the correct balance of the fire element. It is important that there are no Vastu defects in this zone, and that it is not located below or on a slope relative to other parts of the business premises.