Google challenges EU decisions forcing data sharing with search and AI competitors
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Olhar Digital
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Google challenges EU decisions forcing data sharing with search and AI competitors

Google has filed an appeal against two directives issued by the European Union. These orders compel the company to open its services to competitors in both artificial intelligence and search engines. The company argues that such requirements could jeopardize the security and privacy of European citizens.

The appeals were submitted to the General Court of the European Union, located in Luxembourg. This move intensifies the debate between Alphabet, Google's parent company, and European regulators regarding the implementation of the Digital Markets Act (DMA).

The determinations were released by the European Union's antitrust regulators during July. One obligation requires search competitors to gain access to Google's search engine data. The second determination pertains to AI developers, who will be permitted to use services offered for the Gemini model.

The company claims that complying with these requirements could result in the sharing of personal data without adequate anonymization, in addition to weakening the security safeguards present in the Android system. Google also points out that searches could expose highly intimate information, such as health issues or relationship matters.

Oliver Bethell, Google's senior director of competition, stated in a note that they are appealing decisions that would force them to share people's private search history without sufficient anonymization, which would diminish crucial security protections in Android. Bethell emphasized the sensitivity of this information, stating: 'People use Search for their most personal questions—from medical concerns to close relationships—and requiring us to share these personal queries without adequate safeguards would cause irreversible damage to user privacy.'

The changes imposed by the regulations are scheduled to take effect next year. However, the European Commission, responsible for overseeing the DMA, disagrees with Google's assessment. The regulatory body maintains that both measures have solid mechanisms to protect device integrity, security, and user privacy.

The core of the controversy lies in the Digital Markets Act, which aims to establish rules to foster competition in the digital market and restrict certain practices adopted by large technology corporations. The appeals presented by Google will now be reviewed by the General Court of the European Union. Meanwhile, DuckDuckGo, an American company known for its privacy-focused search engine, has expressed support for the actions taken by European regulators.

A company spokesperson added that the anonymization framework established by the European Union is robust and that Google's appeal merely serves to prolong the litigation. With this appeal, the discussion about applying European rules to tech giants shifts to the judicial sphere of the European Union.

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Google appeals EU decision requiring sharing of search data and opening Android to competitors
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iol.co.za

Google appeals EU decision requiring sharing of search data and opening Android to competitors

Google has filed an appeal against the European Union's ruling that obligates the company to provide search data to competitors and open the Android operating system to competing artificial intelligence services, citing privacy concerns.

On Tuesday, Google announced its appeal against the EU decision, which requires sharing data with other search engines and allowing alternative AI services in Android. The reason for this is the company's concern about protecting users' private information.

This order was issued by Brussels in July under the European Union's flagship Digital Markets Act (DMA). This law requires the world's largest technology companies to ensure competition by offering users more choices.

Oliver Bethhell, Google's Senior Director for Competition, stated: 'We are challenging decisions that will force us to share people's personal search history without sufficient anonymization and weaken vital security measures in Android.'

In July, the European Commission ruled that Google must begin transferring search data starting in January 2027 to 'level the playing field.' Changes to Android are set to take effect in July of next year, and Brussels expressed hope that they will lead to the emergence of alternatives to Google's AI services, such as Gemini.

However, Google objected, arguing that Android is already an open and compatible system, and the EU decision forces the company to transfer private search data to other firms without proper anonymization, user knowledge, or consent.

Bethhell emphasized: 'People use Search for their most personal questions—from medical issues to intimate relationships—and the requirement to share these personal queries without adequate guarantees will cause irreversible damage to user privacy.'

The appeal was filed with the Court of Justice of the European Union, based in Luxembourg.

Google avoids forced division in court, but must follow strict rules in advertising market
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olhardigital.com.br

Google avoids forced division in court, but must follow strict rules in advertising market

Google will not be forced to fragment or sell its advertising technology unit. This decision was made by federal judge Leonie Brinkema in the United States, who opted to institute a set of compulsory operational changes for the large search company over the next six years.

These guidelines were established with the aim of increasing competition in the online advertising sector. Although the judge rejected the Department of Justice's request to separate the advertising business from Google, the company itself expressed disagreement with the ruling and plans to appeal part of the judgment.

The determination directly impacts the structure encompassing the ad server intended for publishers (DFP) and the auction platform (AdX). In the last fiscal year mentioned, the advertising area represented US$ 294.7 billion (approximately R$ 1.5 trillion), corresponding to 73% of the corporation's total revenue.

A Google spokesperson commented on the judicial deliberation, expressing satisfaction: 'We are very pleased that the court rejected the DOJ's proposal to separate tools that help small businesses reach new customers and grow.'

To prevent Google from giving preferential treatment to its own solutions, the court imposed strict limits on the operation of the advertising tools. The decision requires the presence of a monitor designated by the Judiciary and funded by Google, as well as the creation of a technical committee and an internal compliance officer. This monitor will have permission to analyze the source code, algorithms, and company documents, as well as conduct interviews with its employees.

The imposed obligations will be valid for a period of six years. It is relevant to note that the Department of Justice had advocated for restrictions for a period of 15 years, but the judge opted for a shorter period.

Additionally, the decision prevents Google from creating mechanisms that grant preference to its own tools again. However, Google Ads may prioritize AdX if it results in more advantageous conditions for advertisers, and not just because they belong to the same organization.

The case will still go through new phases, given that Google declared its intention to appeal aspects of the decision regarding its responsibility.

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