The town of Clarens, located in the Free State province, has been included in the list of best small towns in South Africa for living, receiving another recognition due to its picturesque mountainous landscape, art galleries, and relaxed atmosphere.
According to BusinessTech, Clarens ranked fifth in the Daily Maverick's 'Small Town of the Year' rating for 2025, achieving an overall score of 87.8%. It surpassed settlements such as Barrydale in the Western Cape, White River in Mpumalanga, Jeffreys Bay in the Eastern Cape, and Callinan in Gauteng.
The formation of the rating began with 2069 nominations from readers across the country. Subsequently, nine authors conducted research on the selected towns, evaluating them based on criteria such as cleanliness, municipal efficiency, community, safety, nature, family-friendliness, and connectivity. The so-called 'M-Factor', reflecting the unique character and atmosphere of each town, was also taken into account during the assessment.
Clarens showed particularly high results in the family-friendliness criterion, scoring 100%. Furthermore, it scored 90% for safety, nature, and connectivity, as well as 88% for cleanliness, and 80% for municipal efficiency and community.
Located in the east of the Free State, Clarens is approximately 336 km from Johannesburg and 284 km from Bloemfontein. Founded in 1912, the town is known as the 'Pearl of the Eastern Free State' and is surrounded by the Maluti Mountains. Its name originates from Clarens in Switzerland, where former South African President Paul Kruger spent his final years in exile.
The town has become a popular destination for weekends and holidays, attracting visitors thanks to its mountain scenery, outdoor activities, restaurants, accommodation, and creative community. Art plays a special role in Clarens' identity: there are about 20 permanent art galleries here displaying works by South African artists, with exhibitions changing throughout the year.
The annual Clarens Arts Festival has also contributed to strengthening the town's reputation as a creative hub. In 2026, the festival attracted around 5000 visitors, according to BusinessTech.
Clarens' surrounding landscape supports agriculture, including the cultivation of cherries and other fruits. The town's busy calendar is supplemented by events such as the annual cherry festival, craft beer festival, and light festival.
Nearby sites with rock paintings provide a link to the region's long history, while the surrounding mountains and countryside offer opportunities for hiking and other forms of outdoor recreation.
Clarens' appeal extends beyond its popularity as a tourist destination. The Daily Maverick's evaluation showed that some visitors come for a short time but then decide to make this town their home. The combination of landscapes, small-town atmosphere, outdoor activities, and creative community makes it particularly attractive to people seeking an alternative to city life.
Despite its small permanent population, Clarens hosts hundreds of thousands of visitors annually. According to census data cited by BusinessTech, the town itself has only 751 residents, increasing to approximately 6500 when neighboring Kgubetswa is included.
The town's popularity has also been reflected in the real estate market, where prices range from small sectional units to large houses, luxury properties, and established guesthouses.
Clarens has another unusual feature: it was named South Africa's first 'smart city'. In 2024, Eskom announced that Clarens would be the first city in the country to pilot a collective consumption restriction system, allowing residents and businesses to jointly manage electricity demand.
The system uses a meter at the city's main power supply point to monitor demand, with data transmitted every 60 seconds. When demand needs to be reduced, residents and businesses can adjust their electricity consumption in real time. Eskom reported that smart meters and electric vehicle charging infrastructure have already been installed in the city as part of a broader transition to 'smart city' initiatives.
For an economy heavily reliant on tourism, this system held particular significance. The coordinator of the Clarens group, Gert Kruger, stated at the time that avoiding power outages was 'life-changing' for the tourism-dependent town. Eskom noted that the pilot project demonstrated how communities can work together to reduce and manage electricity consumption, potentially providing a model for similar projects in other parts of South Africa.
Clarens' latest ranking strengthens its reputation as something more than just a picturesque weekend stop. Against the backdrop of the Maluti Mountains, a thriving art scene, restaurants, festivals, outdoor activities, and a growing reputation for innovative energy management, the Free State town offers a completely different pace of life compared to South Africa's major cities. For travelers, this combination makes Clarens a convenient place for extended stays, whether it's a short weekend getaway or a longer visit.



