Cricket legend Sachin Tendulkar has officially entered into a multi-year partnership with OpenAI. The goal of this collaboration is to simplify the concepts of artificial intelligence and demonstrate to ordinary users across India how ChatGPT can be applied in daily life.
This interaction aims to make advanced technologies accessible, focusing on practical and understandable examples of use. Tendulkar noted that his learning often begins with questions, and with ChatGPT, he can ask them, develop ideas, and study topics of interest at his own pace, whether preparing for a speech or learning new material. He hopes this will give more people a starting point to independently test the tool based on what matters to them.
The campaign will launch with a humorous video in which Tendulkar challenges ChatGPT to guess his identity in just ten questions. Further plans include launching interactive content, conducting event campaigns, and joint projects with creators, including videos with tech entrepreneur Varun Maiya.
According to Prabhjit Singh, OpenAI's Managing Director in India, engaging with a figure who resonates with different generations helps bridge the gap between technology and trust. This partnership comes amid a sharp rise in AI adoption in the country. OpenAI reported that the ChatGPT user base in India has doubled in the last year, with most users employing the tool for household tasks, writing, and educational purposes.