Due to the start of the festive season and demand for new home appliances such as televisions, refrigerators, and air conditioners, consumers will face price increases. According to forecasts, the cost of these goods may rise by up to 8% starting October 1st.
Major electronics manufacturers are preparing to inform buyers about the price increase. The rise in prices is attributed to the increased cost of metals, significant fluctuations in the foreign exchange market, and geopolitical instability in the Middle East, which is putting pressure on Indian consumers during the holidays.
Manufacturers of major household appliances and consumer electronics plan to raise prices on air conditioners, LED televisions, and washing machines from October 1, 2026.
According to an PTI report, the price increase starting October 1st is the third round of price hikes in this industry in 2026. The reasons cited are the sharp increase in raw material costs, such as copper, steel, and aluminum, as well as rising transportation expenses.
The report indicates that during the holiday sales period, starting on the first of next month, prices for air conditioners, televisions, and other home appliances could increase by up to 8%. An immediate price hike of 5–8% on air conditioners is expected, while many manufacturers also plan to increase the cost of washing machines, refrigerators, and LED televisions by 3–4%.
Furthermore, other manufacturers are working to assess the overall impact of this change.
PTI reports that major companies, including Blue Star, Godrej Appliances, Haier, Daikin, and Super Plastronics, have confirmed or already implemented price increases of 4–10%. Industry sources indicate that LG and Bosch Home Comfort (Hitachi) have already increased air conditioner prices by approximately 5%. Panasonic is still in the process of evaluation before making a decision on this matter.
MD Blue Star, B Thiagarajan, stated that military actions are driving up prices for all goods, including copper, steel, and plastic. He noted that costs have risen by approximately 15% compared to the last festive season, but thanks to about 10% GST concessions, the overall impact on consumers will decrease to about 5%. Kamal Nandi, Business Head for Home Appliances at Godrej Enterprises Group, also reported that there will be a price increase of 5–7% across all categories, with implementation timelines varying depending on the brand.
Haier India Chairman, NS Satish, mentioned margin pressure and announced a plan to increase the price of domestic air conditioners by 5% from October 1st, and by 2–3% for LED televisions and washing machines, leading to an overall price increase of 15% by January. He cited an example where the price of copper rose from $8,000–$9,000 per metric ton last year to $14,500.
CMD Daikin Airconditioning India, Kanwaljeet Jawa, whose company announced a price increase of 8–10% on September 16th, highlighted macroeconomic pressure, noting that copper prices have risen by approximately 25–35%, and companies are under strong pressure. SPPL, a manufacturer of Thomson and Kodak televisions in India, is preparing to raise TV prices by 7% after October, having previously increased home appliance prices by 4–5%.