Study shows growing interest of Generation Z in spirituality, meditation, and offline communities in the US
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Aaj Tak
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Study shows growing interest of Generation Z in spirituality, meditation, and offline communities in the US

In the era of social media and technology, Generation Z is often associated with a digital and modern lifestyle. However, new data gathered in the US paints a more complex picture of this age group.

According to The Harris Poll report from September 2026, members of Generation Z are more likely than previous generations to consider themselves religious. Furthermore, there is an increased interest in practices such as meditation, manifestation, community involvement, and in-person interaction.

Data from The Harris Poll indicates that 33% of Gen Z adults identify as religious. This figure exceeds the percentages among Millennials (19%), Generation X (22%), and Baby Boomers (18%). Moreover, only 19% of Gen Z members do not identify as either religious or spiritual, which is the lowest proportion among all surveyed generations.

The interest extends beyond simple religious self-identification. The report states that 88% of Gen Z adults regularly engage in at least one religious or spiritual activity. These activities include prayer, reading religious literature, attending religious services, meditation, manifestation, astrology, or energy work.

The report also identified one reason for this trend. 57% of Gen Z respondents reported turning to manifestation or spiritual practices to feel greater control over their future. Additionally, 69% mentioned wanting to acquire new skills or undergo training in the past year, 62% wished to start creative projects, and 59% aimed to change their jobs to align with their desired lifestyle.

The community aspect of Generation Z is also of particular interest. 60% of Gen Z members stated that they are now part of more real and personal communities compared to the past. Moreover, 70% plan to join even more such communities in the future, and 57% noted becoming more active in local communities last year. Thus, offline spaces, such as running clubs, interest groups, volunteer groups, or religious communities, are gaining significance for Generation Z.

Concurrently, local opposition to AI data centers is growing in the US. According to Fortune, in the Data Center Watch report, data center projects valued at over $228 billion have faced halts or delays since early 2025. Over 500 local municipalities across 39 states have implemented bans, moratoria, or other restrictions.

In another study by The Harris Poll, 73% of Americans stated they do not support the imposition of AI on their communities, while 68% believe AI can be useful but feel it is being 'imposed' upon them.

The Harris Poll shows that 70% of Gen Z members feel that the promised future has not materialized. Furthermore, 61% mentioned having to forgo medical care due to financial difficulties. There is a divergence of views between business leaders and workers regarding the economic benefits of AI: 68% of business leaders expect improvement within five years thanks to AI, whereas only 27% of workers share this view.

The report also revealed that 71% of Gen Z members sought help or relied on others when needed in the past year, which is higher than among other generations surveyed. Therefore, The Harris Poll links the growing interest of Generation Z in religion and spirituality not only to religious identity but also to the search for connection, community belonging, and control over their own future.

Overall, the religious and spiritual interest of Generation Z cannot be reduced solely to acts of worship. The data presented in the report suggests that for this generation, aspects such as spirituality, a group of people to meet face-to-face, and a sense of connection with others are important. While technology and AI are rapidly becoming part of their lives, this trend of Generation Z raises the question: is this generation seeking more real and meaningful connections amidst the digital world?

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Reasons Why Generation Z Calls Different Life Stages an 'Era'
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Reasons Why Generation Z Calls Different Life Stages an 'Era'

Social media has changed not only how people communicate and follow trends but also their approach to self-perception and self-expression. Today, people have started assigning special names to specific aspects of their lives, moods, or lifestyles.

In the digital language of Generation Z, the term 'era' is part of this trend. Some are in a 'soft girl era,' others in a 'healing era,' a 'fitness era,' or a 'self-love era.' Thus, any new stage of life can become a new 'era.'

What does 'era' mean?

Simply put, 'era' is used to denote a specific period or phase in a person's life. Whatever currently holds the most significance in your life can be called your 'era.' For example, if a person focuses on their health and physical shape, they might jokingly or casually call themselves someone in a 'fitness era.' Similarly, after a breakup, a person focused on themselves might call their life a 'healing era.'

Why has the 'soft girl era' become popular?

'Soft girl era' is a prime example of this phenomenon. It is not just a trend related to clothing or makeup. It includes elements such as softness, self-care, comfort, and prioritizing one's own happiness. An academic article published in 2025 examined the 'soft girl era' as a lifestyle trend emphasizing comfort, healing, and joy.

A distinct visual image has formed on social media, including pastel tones, soft makeup, journaling, self-care, and a calm lifestyle. Although the 'soft girl' trend did not start solely in this form, over time its meaning has expanded from fashion to lifestyle and personal choice.

Why name every stage?

For Generation Z, 'era' is not just a fashionable word but a form of self-expression. It allows describing a long period or mood with a single short word. A phrase like 'I am currently in my healing era' often seems simpler and more suitable for social media than telling the whole story. According to a report presented at the Meta and Instagram trend walk in 2024, interest among Indian Gen Z in personal growth and self-improvement was noticeable. Specifically, 43% of Indian Gen Z expressed hope for creating a 'self-improvement era.'

Thus, 'era' has ceased to be just an internet trend. It has transformed into a method of naming, recognizing, and expressing one's story across various life stages on social media. Sometimes it is related to fashion and lifestyle, and sometimes to personal growth and self-care. However, the question remains: why does Generation Z enjoy calling every new stage of their life a new 'era'?

Study shows how Gen Z and Alpha are transforming the fashion industry with AI and social media
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Study shows how Gen Z and Alpha are transforming the fashion industry with AI and social media

Generations Z and Alpha are moving beyond being mere consumers of new clothing; they are actively changing how fashion is perceived, how purchases are made, and which brands are chosen. Thanks to the influence of social media, emerging trends, content creators, and artificial intelligence (AI), their purchasing journey has become significantly different from before.

According to the report 'How Gen Z and Alpha are reshaping the fashion industry' by Boston Consulting Group (BCG) and Women’s Wear Daily (WWD), Gen Z and Alpha consumers aged 28 and under could account for 40% of US fashion spending over the next decade. The report was based on an analysis of responses from over 9,000 consumers and 50,000 social media discussions.

The new BCG and WWD report highlights how youth are changing the fashion world through the influence of AI, social media, and a redefinition of brand loyalty.

According to BCG, these young people are not solely influenced by brand names, as was the case with previous generations. They are more inclined towards experimentation and are willing to try new products and trends. Their purchasing process is oriented more toward trends and the product itself, rather than the brand. Thus, the old identity or heritage of a brand is no longer the sole determinant of its value.

Modern youth use social media not only for entertainment but also for discovering new products and brands. The report indicates that the likelihood of young consumers finding a brand through social media is 1.5 times higher than for older generations. Furthermore, the role of influencers and digital content creators is growing, whom young people value equally with celebrities.

Interestingly, 22% of young people receive brand information from micro-influencers with fewer than 100,000 followers, while 27% find brands through celebrities. Moreover, influencer content influences purchasing decisions for Gen Z and Alpha, and they are twice as likely as previous generations to cite influencer content as the reason for making a purchase.

The role of AI is also growing in the fashion retail sector. Although millennials and older generations generally use AI more often than Gen Z and Alpha, the situation changes when it comes specifically to buying fashion apparel. 41% of Gen Z and Alpha members use AI to purchase fashion items, compared to 34% among other generations. This means the probability of using AI for shopping in the fashion segment is higher among Gen Z and Alpha.

The report states that cultural significance, authenticity, and the energy of content creators are extremely important to Gen Z and Alpha. They evaluate not only the age or size of a brand but also how well it aligns with contemporary culture and their personal preferences. Therefore, the future of fashion is determined not only by the brands themselves; Gen Z and Alpha are changing the methods of searching for, selecting, and acquiring fashion, and social media and AI are accelerating these changes.

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