Ather Energy plans active expansion into foreign markets, but will initially focus on domestic demand

Motorola will be required to change the way it promotes its mobile phones in Brazilian territory. Tecnoblog learned that the manufacturer faced a significant setback at Conar, the body responsible for advertising self-regulation in the country. This reversal is related to how virtual RAM is presented on the phones.

Since last year, Motorola began including both RAM and virtual RAM when describing the specifications of some of its smartphones. However, the usual market practice is to highlight conventional RAM and, if present, mention virtual RAM in a secondary section of the technical sheet.

For example, in the case of the Edge 70 Pro, the official page displays 'up to 24 GB RAM' prominently. Below, in smaller font, there is an explanation that, in reality, the device has 12 GB of physical RAM, supplemented by 12 GB of 'Intelligent RAM Boost.' Similarly, the Moto G86 page also indicates 24 GB of RAM, of which only one-third corresponds to physical RAM.

The decision was made this week at Conar. Its Ethics Council met on September 24th and unanimously voted for Motorola to modify its conduct. This change is based on the Self-Regulation Code and was defined during a joint session of chambers number 5 and 8 of the entity.

In practice, a source informed to Tecnoblog clarified that Motorola will need to adjust all its product advertising, both on digital platforms and in physical points of sale. It is possible that Motorola will appeal this deliberation to Conar (National Advertising Self-Regulation Council).

Conar operates as a private association, which implies that its resolutions do not have the same legal power as a judicial action. Nevertheless, the issued guidelines are strictly followed by the market, being observed by agencies, brands, and media outlets. The Brazilian Code of Advertising Self-Regulation, in its article 27, requires that advertising materials present a faithful description of the product, prohibiting any information or visual representation that could mislead the consumer.

A survey conducted by the fintech meutudo, involving 6,439 participants, revealed a discrepancy between the reason consumers desire a new cell phone and the criterion that prevails at the time of purchase.

Although camera quality is the main factor prompting consumers to consider replacing their device, when selecting the next device, price emerges as the most cited criterion by respondents.

Specifically, 24% of respondents cited camera quality as a reason to consider the exchange. Next, lack of storage and issues with slowness or freezing were mentioned by 17% each. However, at the time of acquisition, this same 24% factor places price at the top of purchasing priorities.

It is observed that the factor generating interest in a new cell phone is not always the same one influencing the final purchase decision. While the camera leads the reasons for replacement, cost is the determinant in selecting the subsequent device. Other evaluated attributes include brand and battery, but the budget explains this divergence between initial desire and effective decision.

The investigation's figures indicate that, among those who bought or replaced a cell phone in the last twelve months, 65% spent an amount up to R$ 2 thousand. However, the spending intention for the next twelve months presents a different scenario, as 51% of those planning to acquire or replace the device during this period intend to invest more than R$ 2 thousand.

This data suggests that buying a cell phone transcends the mere choice of a product, requiring careful financial analysis. Márcio Feitoza, CEO of meutudo, commented in a note that when there is a conflict between desire and budget, it becomes essential to weigh priorities, what is financially viable, and which payment methods are appropriate for the moment.

The willingness to replace the device also varies according to age group. Of the participants between 18 and 29 years old, 35% declared the intention to buy or replace a cell phone in the next twelve months. In contrast, this percentage drops to 14% among individuals aged 65 or older. Thus, the survey demonstrates that the camera may be the trigger for seeking a new model, but price assumes greater weight in the final selection.

The Ministry of Transport of Uzbekistan announced that in 2026, the Tashkent metro will be supplemented with fourteen modern trains, which include 56 new cars. It is planned that all supplied trains will be put into operation before the start of the new academic year.

This delivery is part of a program to update the metro rolling stock and improve the quality of passenger service. Thanks to these acquisitions, almost seventy percent of the capital's metro fleet has been modernized.

The new trains operate on four lines of the Tashkent Metro. Their introduction has allowed for a reduction in travel intervals, including during peak hours. On the Chilanzar line, the interval during peak hours is from 1.5 to 2 minutes. On the Uzbekistan line, the interval is about three minutes, and on the Yunusabad line, trains run every four minutes. On the Elevated Ring Line, metro movement operates at an interval of seven to eight minutes.

The acquisition of new sets is aimed at creating more comfortable conditions for passengers and further increasing the efficiency of the capital's metro system.