Logitech G held a press presentation event on Wednesday morning (23rd) at Login House XP in São Paulo. This event marked the early launch of new features from Logitech G PLAY 2026, a global brand gathering focused on hardware, software, and experiences for casual gamers, competitors, and content creators.
In total, Logitech G presented 15 new items in this edition, in addition to software updates and customization and integration functionalities into the brand's ecosystem. Specifically for Brazil, the company confirmed nine launches arriving in stores starting in October, with additions scheduled for November and December.
Logitech G PLAY 2026 took place globally on September 23rd, broadcast on the Flow Games channel. Under the theme 'The Road to the Breakthrough,' the brand emphasized its commitment to listening to the gaming community, uniting hardware, software, creators, and the community in an integrated system.
Brazilian Market Relevance
During the presentation in Brazil, Logitech G executives highlighted the country's importance, citing Newzoo as the third largest gaming consumption market. The products undergo quality tests conducted by professional players and Brazilian content creators before being made available, a process that is part of a joint effort with other international markets to ensure the standard of the launches.
Leandro Rocha, Logitech G Gaming Category Manager in Brazil, stated that Brazil is a crucial market for Logitech G, emphasizing the necessity of being close to the community to understand players' real needs. He affirmed that the new products reflect this attention, aiming to cater to various profiles, from those upgrading their equipment to those seeking maximum competitive performance, bringing innovation, practicality, and technology suitable for the Brazilian gamer.
PRO Family and Accessories News
The PRO family, developed in partnership with professional athletes (the brand currently supports over 300 athletes and 44 global esports teams), received three new mice. The highlight is the PRO X3 SUPERSTRIKE, which will be launched in Brazil in October for R$ 1,299.90, in black and magenta colors. This model maintains SUPERSTRIKE technology, based on the HITS system, which simulates a magnetic keyboard click, allowing control of pressure to trigger the command, which the brand defines as the fastest click in the category currently. Logitech G reported that nine months of development were dedicated to increasing the mouse's energy efficiency by 50%, while maintaining a light and balanced design.
Complementing the line are the PRO X SUPERLIGHT 2c SE and the PRO X SUPERLIGHT 2 DEX SE, both available in black, white, and magenta, with a suggested price of R$ 699.90. These are aimed at players looking for high performance in more compact and customizable formats. Additionally, the G502 X will receive two new finishes for Brazil: black and purple, and white and turquoise, priced at R$ 999.90.
In the keyboard category, the PRO X2 RAPID will be launched in November for R$ 1,699.90, in black, white, and magenta colors. This model uses magnetic switches and Rapid Trigger technology, which allows adjustment of the distance required to release a key before triggering the next command, optimizing reaction time in competitive games. Customization can be done via G HUB software or directly on the keyboard, which features an OLED interface and comes with a palm rest.
Entry-Level Options and Peripherals
The G316 X 75 will arrive in October as an entry-level alternative in the compact 75% format, available in black and white for R$ 584.90 (or R$ 496 via Pix). This launch meets the Brazilian consumer profile, given that approximately 80% of keyboards sold in the country are priced below R$ 500, reflecting a market that invests heavily in gaming technology but prioritizes cost-benefit.
The PRO X CONTROL, a mousepad measuring 400 x 460 mm, completes the set of competitive accessories and is expected in November for R$ 499.90. It employs mesh fabric for movement in any direction, 6mm Slimflex foam, and a high-grip base for stability during gameplay.
Innovation for Content Creators
For content creators, streamers, and podcasters, Logitech G introduces the Yeti 2, an update to the brand's already known microphone. The new model will be available in Brazil in October, in black, for R$ 999.90. It features a proximity sensor that tracks the user's position in three dimensions, automatically adjusting gain, equalization, and pickup pattern in real-time, eliminating the need for manual adjustments. The Yeti 2 also offers AI noise reduction, a colored LED screen, G HUB integration, community profiles via Blue VO!CE, and avatar customization.
In headsets, the PRO X3 LIGHTSPEED will be launched in November for R$ 1,699.90, in black, white, and magenta, targeting competitive gamers. It includes a 48 kHz microphone for clearer communication and advanced equalization options to highlight important sounds during the match.
Concluding the quarterly schedule, the ASTRO A50 X, in Mars Red version, is expected to arrive in Brazil in December. This headset integrates into the Logitech G audio ecosystem and is designed for users who switch between platforms; PLAYSYNC technology allows switching between compatible systems, while LIGHTSPEED wireless connection ensures mobility during the game. Logitech G communicated that details regarding availability, final price, and exact launch date will be disclosed later.
Some Logitech G PLAY 2026 news items do not have a defined schedule for Brazil. For example, the decision to limit the next SIM Racing wheel launch only to the PC version, without a console variant, aims to reduce development costs. Additionally, although all current keyboards arrive in Brazil in the American (US) standard, Logitech G is studying the development of an ABNT version for the national market, without concrete promises.
During team testing, the PRO line mouse demonstrated lightness, facilitating movement, although this requires adaptation for those who use heavier peripherals. The keyboard showed smooth touch response and good command performance during games. The headset offered consistent sound separation, allowing identification of footstep directions without gunfire sounding excessively loud.
