Modern Generation Z is often perceived as a generation that spends a lot of time on their phones and avoids face-to-face interaction. However, new research indicates that this view needs refinement. Generation Z does not refuse to communicate; rather, they selectively choose the method of interaction: this can be a personal conversation, a chat, direct messages (DM), or ignoring a call followed by messaging. The format of communication is transforming, but communication itself continues.
According to the Global Small Talk Survey by Preple, which involved 1400 adults from the USA, UK, Canada, and Australia, 58% of Gen Z members engage in short personal conversations daily. This figure is almost double the 31% among Baby Boomers. Among Millennials, this percentage is 53%, and among Generation X, it is 37%.
Gen Z's online activity is also high: 47% of them participate in casual online conversations daily, compared to 42% among Millennials, 22% among Gen X, and 18% among Boomers. Furthermore, 65% of Gen Z members report having started having more short conversations compared to five years ago, which refutes the notion that 'Generation Z doesn't communicate.'
However, there is an interesting nuance: Generation Z communicates, but does not feel the need to participate in every conversation. Over the past year, 87% of Gen Z members tried to avoid at least one live conversation they were forced into. Moreover, 93% used some method to evade small talk. 41% used the excuse of checking their phone, while 37% preferred sending messages or using DMs instead of making a call.
Differences are also evident regarding phone calls. Only 6% of Gen Z members state that they try not to answer calls, whereas this figure is 7% among Baby Boomers. Nevertheless, 27% of Gen Z members usually let calls go to voicemail, after which they connect via message. This behavior is observed in only 7% of Baby Boomers.
Even the topics of conversation are changing. For Baby Boomers, the weather remains the most common topic for starting small talk, according to 56% of Boomers. In contrast, this figure has dropped to 28% among Gen Z. Instead, young people more often discuss weekend plans, restaurants, and social connections.
Thus, it is clear that Generation Z is not socially closed; they simply prefer their own approach to communication. It is not necessary for them for every interaction to happen in person or over the phone; messages, DMs, and short informal chats are also part of maintaining connections. The question arises: has Generation Z stopped small talk, or have they just changed its methods?


