Dixon Technologies India Ltd. plans to move beyond smartphone assembly, which is its strength, to challenge global electronics manufacturing leaders and enter a new stage of development. Chairman Sunil Wachani told Bloomberg Television in Mumbai that the contract manufacturer is aiming to increase margins by producing electronic components, such as camera modules, while deepening the production of smartphones and laptops.
Currently, the company ranks outside the top ten industry players, where giants like Taiwan's Foxconn dominate. However, Wachani stated that the company's goal is to enter the top five global players within ten years. He also noted that the company's vision is very clear: to reach the top 10 of the global EMS ranking in the next five years, and then the top 5 over the following decade.
Dixon's ambitions align with the Indian government's plans, which seek to attract more manufacturing to the world's most populous country through production subsidies. Although India has achieved early success in attracting brands like Apple Inc. and Samsung Electronics Co., it still lags behind major economies such as China and Taiwan.
Wachani founded Dixon three decades ago, starting the business with borrowed funds in a rented space near New Delhi. Today, Dixon manufactures various goods, including televisions, washing machines, and smartphones for brands such as Motorola, Xiaomi, HP, and Samsung, earning the nickname 'Foxconn of India,' referencing the Taiwanese giant Hon Hai Precision Industry Co.
After listing in Mumbai in 2017, Dixon's shares grew rapidly, but in recent years, they have shown a decline as investors assessed the company's chances of competing with larger rivals; shares fell by 28% over the last year.
Smartphone manufacturing accounts for over 90% of Dixon's revenue, and this segment has shown rapid growth in recent years. This year, the company benefited from federal approval to establish a joint smartphone manufacturing venture with China's local Vivo division, which will hold a minority stake.
Furthermore, Dixon is actively working towards transitioning to high-margin products such as servers and even defense manufacturing. The company has partnered with a Taiwanese firm to manufacture optical equipment used in data centers and plans to strengthen IT equipment production by opening a second plant at the end of November. Wachani emphasized that 'India imports IT equipment worth nearly $15 billion,' representing a huge growth area for the company.


