Acer CEO predicts PC prices will fall starting in 2027, after expected peak in 2027
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Tecnoblog
tecnoblog.net

Acer CEO predicts PC prices will fall starting in 2027, after expected peak in 2027

While representatives from technology companies presented pessimistic forecasts regarding the RAM memory crisis, Jason Chen, CEO of Acer, offers a more positive perspective. The executive anticipates that computer prices will reach a peak in 2027 but will begin to decline in the same year.

For this change to occur, the market will need to undergo adjustments. Chen estimates that PC prices should rise by an average of between 5% and 20% until the end of 2026. This increase is attributed to the mismatch between component costs and the final prices charged to consumers, requiring a rebalancing process.

However, price stabilization is expected to begin in the first half of 2027, with the effective drop predicted for the second half of that year, although the proportion of this drop remains uncertain, according to Chen.

This forecast comes amid a context where demand for RAM and other components remains high, driven by the rapid expansion of data centers focused on artificial intelligence. However, Chen argues that the PC industry is receiving sufficient supplies to meet production, emphasizing that scarcity is only noticeable in specific niches.

The CEO also mentioned that memory manufacturers seek to maximize their profits for as long as possible, which leads to statements indicating that component prices will not fall until 'the year 20 and something'.

Another positive factor pointed out by Chen for the price reduction is the increased participation of Chinese manufacturers in the PC component market. Acer itself is already using chips from the Chinese company CXMT in some of its product lines.

It is important to note that the view of a single executive does not reflect the consensus of the entire sector. Furthermore, Jason Chen's statements were made to the Taiwanese newspaper Money UDN, which may indicate Asian market trends, and not necessarily the global scenario.

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Acer CEO predicts PC prices will fall in 2027 after memory crisis-driven hike
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olhardigital.com.br

Acer CEO predicts PC prices will fall in 2027 after memory crisis-driven hike

Acer CEO, Jason Chen, predicted that computer costs may begin a new phase of decline in 2027. He believes that price adjustments driven by the current shortage of RAM memory may start to reverse by the end of next year.

This outlook positions Chen as one of the most optimistic voices within the memory sector, contrasting with the more pessimistic views presented by executives from major memory producers, who indicate longer timelines for component supply to catch up with demand.

Chen shared these comments in an interview given to DigiTimes, as reported by TechSpot. For the Acer leader, the situation improvement could occur faster than suggested by some of the market's more cautious projections.

Divergent Views on Memory Availability

Jason Chen's analysis differs from recent statements by other industry executives. Sanjay Mehrotra, CEO of Micron, stated earlier this year that the memory supply restriction would extend beyond 2027. Meanwhile, Kwak Noh-Jung, CEO of SK Hynix, estimated that the peak of the shortage would occur in 2027, but that the supply limitation would persist until 2030.

An even longer forecast was presented by Chen Li-bai, president of Adata, who calculates that high prices could remain for another decade, even with plans to expand production capacity across the industry.

However, Jason Chen interprets these projections differently. He suggests that the more negative forecasts might be influenced by manufacturers' incentives to preserve their profit margins, and not necessarily reflect a generalized memory shortage.

Chen argues that the supply of most types of RAM and SSD has already met demand. In his assessment, real restrictions are primarily concentrated in high-performance components, citing examples such as the fastest DDR5 modules and chips like the N1X, manufactured by Nvidia.

If Chen's assessment proves correct, computer prices could begin to decrease at the end of 2027, following a period characterized by increased memory demand driven by the expansion of artificial intelligence (AI) infrastructure.

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